According to tech site Re/Code – which cites industry executives familiar with Apple’s plans – the company wants to offer programming from local broadcast stations in a move that will differentiate the Apple service from other cloud TV offerings.
The report claims that the plans have “complicated” Apple’s TV network negotiations, as clearing the rights to show local programmes could take time and offering the content could in some instances require broadcasters to build new streaming infrastructure.
Re/Code claimed that Apple might not be ready to launch its cloud TV service in early autumn, as previous reports have suggested, and said it is unclear which programmers have signed up to the service so far.
The Wall Street Journal reported in March that Apple is planning to launch an online TV service this autumn in partnership with broadcasters including ABC, CBS and Fox as part of a “slimmed-down” cable-style bundle of roughly 25 channels.
DTVE: the week in view – Cabinet reshuffle comes at tumultuous time for UK pubcasters digitaltveurope.com/comment/cabine… https://t.co/RaPRTtN2Nr
19 September 2021 @ 19:00:00 UTC
The DTVE Autumn Symposium 2021 is open for registration - Sign up now! digitaltveurope.com/intelligence/d… https://t.co/zqrvYXNhyR
19 September 2021 @ 14:00:01 UTC