Ultra High-Definition, 4K TV is “poised for strong growth in the coming years” according to US technology body, the Consumer Electronics Association (CEA).
The organiser of the Consumer Electronics show, which is on now in Las Vegas, predicted in its latest forecast that shipments of 4K UHD displays will reach four million units in 2015, a 208% increase compared to 2014.
The CEA’s new ‘4K Ultra HD Update: Consumer Adoption and Awareness’ research also said that 33% of consumers may buy a 4K Ultra-High Definition TV within the next three years, while 44% indicate they are likely to purchase a smart TV.
In terms of top features that will drive their next television purchase, 27% ranked 4K UHD capability as the second most important feature, followed by picture quality at 24%. For 54% of consumers, price was the most important aspect to consider when buying a TV.
“4K UHD is our future, and the future is now. Consumers recognise that 4K Ultra HD is the next step forward in a long line of outstanding high-definition televisions and displays,” said CEA president and CEO Gary Shapiro.
With new next-gen technologies and features being added by manufacturers that help improve the already outstanding picture quality and viewing experience, 4K UHD is set to become the next great success story in television technology.”
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