Consumer Electronics Association

Streaming could replace TV viewing among Millennials says report

TV viewing is in danger of being replaced by streaming services as the primary platform of long-form programming watching among Millennial audiences, according to new research. Preliminary results from NATPE Content First and the Consumer Electronics Association’s joint research study shows just 55% of Millennials aged between 13 and 34 consider TV as their primary […]

CEA predicts 208% rise in 4K display shipments

Ultra High-Definition, 4K TV is “poised for strong growth in the coming years” according to US technology body, the Consumer Electronics Association (CEA). The organiser of the Consumer Electronics show, which is on now in Las Vegas, predicted in its latest forecast that shipments of 4K UHD displays will reach four million units in 2015, […]

CEA makes Ultra HD guideline updates

US technology trade organisation, the Consumer Electronics Association (CEA), has updated the core characteristics for Ultra High-Definition (UHD) TVs, monitors and projectors for the home.  The expanded characteristics – voluntary guidelines that are due to take effect in September 2014 – are designed to address various attributes of picture quality and help move toward interoperability, while […]

Online viewing to overtake terrestrial TV in US

The number of homes in the US that watch TVs that are solely reliant on an antenna for reception is set to be overtaken for the first time by households that use the internet for TV programming, according to new research. The Consumer Electronics Association’s (CEA’s) ‘The Market for US Household Television Services’ report claims […]

Second screen still holds ‘tremendous potential,’ says new research

Second screen viewing is an “inevitable part of the future” and presents “tremendous potential” when it comes to content designed for synchronous viewing, according to new research. The second part of a joint research study on the second screen by The National Association of Television Program Executives (NATPE) and the Consumer Electronics Association (CEA) – which was […]

Only 7% of US homes rely on over-the-air TV

Just 7% of US TV households rely solely on an antenna for their television programming, according to a new report by the Consumer Electronics Association (CEA).  The study found that 83% of TV households receive their programming through traditional pay-TV services – cable, satellite or fiber to the home. However, this marks a drop of five percentage points […]