New data will give much deeper insights, change the content industry

The TV and advertising industries will start to move away from “archaic” demographic definitions, with new data due to give much deeper insights into character, according to Shawn DuBravac. Speaking on a panel session at IBC yesterday, DuBravac, who is chief economist and senior director of research at the Consumer Electronics Association, said that in […]

CEA outlines industry definition for HDR video displays

The Consumer Electronics Association (CEA) has announced the industry definition for high dynamic range (HDR)-compatible video displays, paving the way for the introduction of HDR-capable screens. The new CEA designation is designed to help retailers and consumers identify display products that have the technology needed to display HDR content properly. The CEA said its display manufacturer […]

US viewers flocking to streaming

A new study from NATPE and CEA says that over 70% of US consumers have streamed full-length TV shows in the past six months with Netflix the category leader. Of the 71% that had streamed a longform show, 40 said they had used Netflix and 26% YouTube. By genre, movies, drama and comedy series were […]

US consumer electronics sales to reach all-time high

Consumer electronics industry revenues will grow 3% in 2015 to reach an all-time high of US$223.2 billion €188.2 billion), according to the US’s Consumer Electronics Association (CEA). The CEA’s ‘US Consumer Electronics Sales and Forecasts’ report claims that smartphones and tablets will continue to be the top two consumer electronics revenue drivers in 2015, accounting for […]

CEA predicts 208% rise in 4K display shipments

Ultra High-Definition, 4K TV is “poised for strong growth in the coming years” according to US technology body, the Consumer Electronics Association (CEA). The organiser of the Consumer Electronics show, which is on now in Las Vegas, predicted in its latest forecast that shipments of 4K UHD displays will reach four million units in 2015, […]

CEA makes Ultra HD guideline updates

US technology trade organisation, the Consumer Electronics Association (CEA), has updated the core characteristics for Ultra High-Definition (UHD) TVs, monitors and projectors for the home.  The expanded characteristics – voluntary guidelines that are due to take effect in September 2014 – are designed to address various attributes of picture quality and help move toward interoperability, while […]

Second screen still holds ‘tremendous potential,’ says new research

Second screen viewing is an “inevitable part of the future” and presents “tremendous potential” when it comes to content designed for synchronous viewing, according to new research. The second part of a joint research study on the second screen by The National Association of Television Program Executives (NATPE) and the Consumer Electronics Association (CEA) – which was […]