Bonner Group-owned Finnish broadcaster MTV has hired Ericsson to provide broadcast and media services including media management and playout for the next five years.
Ericsson will provide these services to both MTV and other local and international customers from a purpose-built media hub in Helsinki.
Ericsson has provided broadcast and media services to TV4 Group, another Bonnier Group subsidiary, since 2009. Ericsson and TV4 have also established a joint technology and business development forum to evaluate new business opportunities.
“We have selected Ericsson as a strategic partner because the company is a strong international player that has invested heavily in the TV industry. Our decision is also based on the success of a similar collaboration between TV4 and Ericsson in Sweden for the past five years,” said Heikki Rotko, CEO of MTV.
“This agreement and the media hub in Helsinki will strengthen Ericsson’s broadcast and media services business, which began in 2007 with the signing of our first broadcast services deal with C More (formerly Canal+) in the Nordic region, and is expanding rapidly,” said Joachim Bergman, head of playout and media management at Ericsson Broadcast and Media Services.