BrightRoll strikes deal with DoubleClick

Video advertising platform BrightRoll has struck a deal with Google’s DoubleClick to provide buyers on the BrightRoll platform with access to the DoubleClick Ad Exchange.

Buyers on the BrightRoll platform will now have programmatic access to DoubleClick video ad properties via BrightRoll’s console.

The announcement follows last year’s programmatic integration of DoubleClick Bid Manager into the BrightRoll platform.

The demand for programmatic video has never been greater. This expanded agreement with BrightRoll is one of the ways we’re helping brand buyers connect with high quality video content across the web,” said Chip Hall, director, media platform sales, Google.

“This relationship is an important step in helping grow the overall programmatic video ecosystem.”
Separately, BrightRoll has struck agreements with comScore and Nielsen to bring their online campaign ratings systems to its platform.

“By integrating audience measurement data from both comScore and Nielsen into our real-time audience platform, we are changing the game for advertisers,” said Tod Sacerdoti, CEO and founder, BrightRoll.

“For the first time, advertisers will be able to plan, target and optimise campaigns to maximise in-target delivery and validate performance with independent reports. The best part is that the scale of our ecosystem allows us to offer this for free to all of our clients.”