BrightRoll

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Yahoo to buy BrightRoll for US$640 million

Yahoo has agreed to buy programmatic video advertising platform BrightRoll for approximately US$640 million (€514…

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BrightRoll strikes deal with DoubleClick

Video advertising platform BrightRoll has struck a deal with Google’s DoubleClick to provide buyers on…

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Video ad platform BrightRoll makes European push

US-based video ad platform BrightRoll is extending its reach into Europe after signing an agreement…