Google launches dynamic ad insertion for video, searchable TV listings

Google is launching dynamic ad insertion for video and is adding TV listings to its search in a bid to effectively target video providers by adding more TV-like functionality to its platform. “Viewers now demand content personalised for them,” including ads, the internet giant’s president of global partnerships, Daniel Alegre, told attendees at the NAB […]

Google brings programmatic ad buying to streaming devices

Google is now allowing to TV providers to programmatically monetise inventory across web-streaming devices services, following its acquisition of mDialog last year.  In a blog post, Google director of product management, Rany Ng, who also presented at NAB this week, explained that Google has now connected mDialog’s inventory to its DoubleClick Ad Exchange. mDialog specialises […]

BrightRoll strikes deal with DoubleClick

Video advertising platform BrightRoll has struck a deal with Google’s DoubleClick to provide buyers on the BrightRoll platform with access to the DoubleClick Ad Exchange. Buyers on the BrightRoll platform will now have programmatic access to DoubleClick video ad properties via BrightRoll’s console. The announcement follows last year’s programmatic integration of DoubleClick Bid Manager into […]