Danish cable operator YouSee will launch its OTT service YouBio in a month and a half’s time. The service will be available on its own network as well as off-net.
Mathias Berg, senior vice-president, consumer, YouSee, said there were 15 other OTT services available on the market. “This is the time to embrace change and innovation,” said Berg, speaking on a chief marketing officer panel session at the CTAM Europe EuroSummit yesterday.
Berg said that the OTT service would be offered as an option to new and existing subscribers. Spotify’s success in music streaming had shown that subscription OTT services could work, at least in the Nordic region, he said.
Berg said that his company had adopted the strategy of broadcasting all channels unencrypted on its existing digital cable network, enabling consumers to access services without a set-top box. The company has about 60% penetration of its main TV package. YouSee has already launched a TV everywhere service to secure existing customers’ loyalty, said Berg.
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