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Farncombe designs UI for Digiturk’s new hybrid service

European TV services consultancy Farncombe Consulting has announced that its design division WeAreAka has developed the user interface for the forthcoming hybrid digital TV platform provided by Turkish platform operator Digiturk.

WeAreAka designed the user interface and played a key role in engineering the overall user experience for Digiturk’s hybrid satellite/IPTV platform. Farncombe said the interface includes an intuitive, user-friendly search and recommendation system to help viewers navigate the operator’s catalogue of linear and on-demand content. Digiturk’s new service will be launched at the end of 2011 via hybrid Sagemcom DVRs. It will offer video-on-demand and catch-up TV features, including streaming and progressive download, alongside Digiturk’s established linear multichannel satellite broadcasts.

“With the launch of the first hybrid TV service in Turkey, and one of Europe’s most advanced digital TV platforms, Digiturk is demonstrating a pioneering approach to using new technologies for this ambitious project,” said Jean-Marc Racine, managing partner at Farncombe. “Right from the start, Digiturk understood the importance of effective navigation and search to help subscribers become aware of the vast choice of content now at their fingertips and to be able to find content easily, regardless of its origin.”