Yahoo Advertising partners with FreeWheel & Magnite to boost CTV capabilities

Yahoo Advertising has entered into a strategic agreement with Comcast-owned ad tech outfit FreeWheel and tech provider Magnite for its streaming ad server SpringServe, and Publica by IAS. The partnership aims to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage. The move allows connected TV (CTV) publishers to more seamlessly extend their premium inventory […]

Yahoo signs up Samba TV for ad targeting and measurement

Yahoo has signed a partnership with data and analytics outfit Samba TV to provide advertisers with a TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo demand-side advertising platform across the UK and Canada. The deal is part of an extension and renewal of an existing partnership in Australia, launched in 2022 […]

TripleLift hires Yahoo veteran Evans as chief privacy officer

Adtech firm TripleLift has announced the appointment of James Evans as its chief privacy officer and vice president of legal. Evans joins with more than 15 years of experience in media and advertising, most recently at Yahoo where he served as associate general counsel on its global privacy team. He also held a number of […]

Yahoo and Comscore announce CTV partnership

Comscore has announced a new CTV partnership with Yahoo to provide Yahoo’s DSP advertisers with greater brand safety and suitability controles for CTV campaigns. The Yahoo DSP will integrate with Comscore Activation, a set of pre-bid inventory filters to help marketers achieve brand-safe campaign delivery across CTV inventory. The tech is powered by Comscore’s contextual […]

Limelight Networks completes Edgecast acquisition to become Edgio

CDN service provider Limelight Networks has completed the acquisition of Yahoo-owned Edgecast, with the merged company to operate under the banner of Edgio. The all-stock transaction was initially announced in March, with Edgecast valued at approximately US$300 million. Yahoo will own 31.9% of the new company via 80.8 million shares of Limelight common stock and […]

Yahoo and Tubi extend SSP partnership

Yahoo has extended its partnership with Fox-owned AVOD service Tubi. The extended partnership will build on Yahoo and Tubi’s supply-side (SSP) relationship, and offer Yahoo demand-side platform (DSP) advertisers direct access to Tubi’s AVOD content library. Yahoo’s unified advertising technology stack, facilitates buy and sell-side capabilities as well as an exchange. DSP customers will now […]

Verizon sells off Verizon Media unit at huge loss

Verizon has announced the sale of its media businesses for US$5 billion The sale includes brands Yahoo and AOL, and is a tacit admission of failure in the media and advertising world following a heavy investment in the space. Both brands are being sold to Apollo Global Management for around US$5 billion, almost half of […]

Mediaset secures victory against Vimeo in latest copyright ruling

Mediaset has claimed another victory in its battle against copyright infringement by online video services with a legal judgement against Vimeo. The Court of Rome has ordered the online video portal to pay close to €5 million in damages and €80,000 in court costs after it was found guilty of hosting copyright material from the […]

Yahoo news content launches on The Roku Channel

Verizon subsidiary and Yahoo parent company, Oath, has partnered with Roku to launch Yahoo video content on The Roku Channel in the US. The deal covers live and linear news from Yahoo News, Yahoo Finance, HuffPost, Makers and Yahoo Sports – including long-form content, live daily programming, recurring series and special events. The move comes […]

Twitter streams US NFL football

Twitter yesterday streamed US NFL football for the first time, making live video coverage of the Thursday Night Football game between the New York Jets and the Buffalo Bills available without authentication to the social media platform’s 800 million users worldwide. Under the terms of the deal between the pair, the NFL will stream a […]

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