Digitaltveurope.com

Verizon subsidiary and Yahoo parent company, Oath, has partnered with Roku to launch Yahoo video content on The Roku Channel in the US.

The deal covers live and linear news from Yahoo News, Yahoo Finance, HuffPost, Makers and Yahoo Sports – including long-form content, live daily programming, recurring series and special events.

The move comes as Oath continues its investment in premium video across the company with an expanded line-up of live programming in news, finance, sports and entertainment.

“’Yahoo’ on The Roku Channel offers audiences another way to seamlessly access our exceptional content where and how they want it,” said Joanna Lambert, GM of finance and tech at Oath.

“As we continue to expand our live programming, Roku users will be able to tap into a wide range of insightful and entertaining video content, engaging our audiences across our best in class content including news, finance, sports and women’s leadership.”

Roku’s VP of programming and engagement, Rob Holmes, added: “News is one of the most popular categories in The Roku Channel. Oath’s news and entertainment properties are proven to be a trusted and high-quality source for consumers. We’re always looking for ways to give our customers access to more voices and adding ‘Yahoo’ to The Roku Channel accomplishes that.”