Yahoo has signed a deal with the NHL to broadcast live, out-of-market games and on-demand content.
Viewers can watch the content for free on Yahoo, throughout the week, with no cable subscription or authentication required.
“This alliance brings us one step closer to providing fans a live professional sporting event every day, on Yahoo, completely frictionless and for free,” said Phil Lynch, VP, media partnerships at Yahoo.
“We remain committed to delivering the best digital content to our users and advertisers, and the NHL’s premium content nicely complements our offering of live and on-demand partner content, including Yahoo/MLB’s Game of the Day, Yahoo/NBC Sports content and our recently announced deal with the PGA Tour.”
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