Warc


Internet to dominate global ad spend by 2020

Internet ad formats will account for over half of global media spend by 2020. According to a new report from WARC, the internet is already the largest ad medium in eight markets, including the US, UK and China, and this is forecast to spread to most of the world going forward. The report found that […]

WARC: short-form video to be key growth area for ads this year

Short-form video, usually defined as content under 10 seconds in length, will be a key growth area for global advertising in 2019, according to ad metrics firm WARC. WARC’s Marketer’s Toolkit survey found that 79% of respondents expect to increase investment in online video over the coming 12 months, while 82% of brands agreed that […]

WARC: linear TV still ‘by far’ the top display ad medium

Linear and catch-up TV remains “by far the top medium” for global display advertising spend, despite decreasing viewing times, according to WARC’s latest Global Ad Trends report. The research claims that linear TV attracted more than US$140 billion in ad investment in 2018 across 12 key markets – more than double that of mobile internet […]

WARC: AVOD spend to nearly double by 2023

Advertisers are expected to nearly double their spend on ad-supported video-on-demand in the next five years with AVOD growth outpacing other paid media, according to WARC Data. The advertising metrics organisation projected that global AVOD spend will reach US$46.6 billion by 2023 – up from US$23.8 billion this year – with China expected to overtake […]

WARC: Sponsorship revenue beating other paid media

Sponsorship revenue growth is trending ahead of all other paid media excluding internet formats, with advertisers expected to spend US$66 billion (€56 billion) in sponsorship this year, mostly on sports properties, according to research by advertising metrics organization WARC. However, despite the growth in sponsorship revenue, fewer than one in five advertisers are confident they […]

WARC: online video ad spend to reach US$30bn this year

Advertisers are expected to spend almost US$30bn on online video advertising this year, driven by the rise of mobile usage, according to WARC’s latest Global Ad Trends report. The research tips online video advertising spend – inclusive of pre-, mid-, and post-roll ads, social and broadcaster VOD – to rise 27.5% to reach US$29.8bn this […]

WARC: TV ad revenue in the UK to rebound this year

TV adverting revenue is expected to rebound this year after dropping in 2017, in part due to the Russia World Cup this summer. This is according to the Advertising Association/WARC’s latest Expenditure Report, which claims that TV ad spend dipped 3.2% last year to £5.11 billion but will climb 2.3% in 2018 and 3.0% in […]

Warc: UK ad spend up 3.5% in Q3 2017

UK advertising spend rose 3.5% year-on-year in Q3 2017 to reach £5.4 billion, marking the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data. The research said that mobile ad spend rose 30.7% year-on-year, buoyed by a 44.7% rise in social media advertising. Internet ad spend was up 9.9% year-on-year, inclusive of […]

WARC: TV ad spend six times that of online video

TV ad spend outweighs online video by a ratio of six to one, but its overall share of advertising fell in 2017 according to WARC data. WARC’s latest monthly Global Ad Trends Report said that TV is the largest media channel but is estimated to have registered a 1.4 percentage point dip in 2017. Nevertheless […]

WARC: TV accounts for 35% of global ad spend

TV accounts for 24% of daily media consumption but 35% of global advertising spend, according to marketing intelligence service WARC’s first Global Ad Trends Report. The study claims that across 12 key global markets – which between them account for roughly two-thirds of the value of global ad trade – TV drew 34.9% of global […]