Super Bowl

Super Bowl 2024 attracts largest audience yet, with 123.7m viewers

The NFL’s Super Bowl LVIII 2024 event which got underway on Sunday February 11 attracted an estimated 123.7 million viewers, according to average audience estimates from Nielsen. The American football game which saw the Kansas City Chiefs win victory over San Francisco 49ers averaged at 120.3 million viewers on Paramount-owned US cable network, CBS. Nielsen […]

DAZN to deliver global coverage of Super Bowl via NFL Game Pass

The highly anticipated Super Bowl LVIII event, taking place on February 11, will feature on DAZN globally via its NFL Game Pass, excluding the US and China. DAZN’s NFL Game Pass which launched globally last year, will include coverage of the entire Super Bowl event, including the halftime show, original American broadcast with US, pregame […]

Record Super Bowl ad spend of US$545 million

CBS secured record ad revenue from Sunday’s Super Bowl in spite of low TV ratings. According to estimates from Kantar, the CBS network generated US$545 million in ad spend during the NFL showpiece event, representing a new record. The firm estimates that a 30-second ad was sold for an average of US$5.6 million, with ad […]

HD Super Bowl as CBS Sports Digital confirms no 4K or HDR 

The NFL Super Bowl – one of global sport’s most-watched events – will not be broadcast in 4K or HDR this year. The 2021 iteration of the event, which will be played in front of 22,000 fans in Tampa, Florida, will only be broadcast in HD by CBS Sports Digital, the broadcaster has confirmed. The […]

Fox taps Verizon Media to stream Super Bowl in UHD HDR for first time

Verizon Media is to deliver this weekend’s US Super Bowl LIV in UHD HDR streaming for the first time. Verizon’s Media’s streaming workflow and delivery technology will support the streaming of the Super Bowl on the Fox Sports app, the Fox Now and the Yahoo Sports mobile app to bring UHD HDR coverage of the […]

Super Bowl sets social records

Sunday’s Super Bowl drove the highest level of conversation on Facebook and more Tweets than any previous Super Bowl bout.  The American Football fixture, which this year saw the New England Patriots beat the Seattle Seahawks by 28 to 24 to become NFL champions, drove more than 265 million posts, comments and likes on Facebook. […]

Super Bowl generates 1.8 billion Twitter TV impressions

Sunday’s Super Bowl generated 1.8 billion Twitter TV impressions, reaching a unique audience of 15.3 million people, according to Nielsen stats. The research firm’s social TV analytics division, Nielsen SocialGuide, said that Twitter activity peaked at 10:00 pm when the Seattle Seahawks beat the Denver Broncos, with a total of 301,400 Tweets sent during the […]

IMG uses RRsat for SuperBowl

Sports media specialist IMG has used Israel-based RRsat to distribute coverage of Sunday’s American Football Super Bowl XLVIII to Europe. IMG has the European contract for distribution with the National Football League and has contracted with RRsat to deliver NFL live games and programming to Europe for the 2012-13, 2013- 14, 2014-15 NFL seasons. The […]