CBS secured record ad revenue from Sunday’s Super Bowl in spite of low TV ratings. According to estimates from Kantar, the CBS network generated US$545 million in ad spend during the NFL showpiece event, representing a new record. The firm estimates that a 30-second ad was sold for an average of US$5.6 million, with ad […]
The NFL Super Bowl – one of global sport’s most-watched events – will not be broadcast in 4K or HDR this year. The 2021 iteration of the event, which will be played in front of 22,000 fans in Tampa, Florida, will only be broadcast in HD by CBS Sports Digital, the broadcaster has confirmed. The […]
Verizon Media is to deliver this weekend’s US Super Bowl LIV in UHD HDR streaming for the first time. Verizon’s Media’s streaming workflow and delivery technology will support the streaming of the Super Bowl on the Fox Sports app, the Fox Now and the Yahoo Sports mobile app to bring UHD HDR coverage of the […]
Sunday’s Super Bowl drove the highest level of conversation on Facebook and more Tweets than any previous Super Bowl bout. The American Football fixture, which this year saw the New England Patriots beat the Seattle Seahawks by 28 to 24 to become NFL champions, drove more than 265 million posts, comments and likes on Facebook. […]
Sunday’s Super Bowl generated 1.8 billion Twitter TV impressions, reaching a unique audience of 15.3 million people, according to Nielsen stats. The research firm’s social TV analytics division, Nielsen SocialGuide, said that Twitter activity peaked at 10:00 pm when the Seattle Seahawks beat the Denver Broncos, with a total of 301,400 Tweets sent during the […]
Sports media specialist IMG has used Israel-based RRsat to distribute coverage of Sunday’s American Football Super Bowl XLVIII to Europe. IMG has the European contract for distribution with the National Football League and has contracted with RRsat to deliver NFL live games and programming to Europe for the 2012-13, 2013- 14, 2014-15 NFL seasons. The […]
ICYMI: @Disney names Susan Arnold as new chairman digitaltveurope.com/2021/12/02/dis…
02 December 2021 @ 21:34:00 UTC
ICYMI: Astro Malaysia turns to @SynamediaVideo for region’s first addressable TV advertising service… twitter.com/i/web/status/1…
02 December 2021 @ 20:35:00 UTC
ICYMI: Amazon names Kelly Day to head international streaming operations digitaltveurope.com/2021/12/02/ama… https://t.co/790KPPRXng
02 December 2021 @ 19:35:00 UTC
Vodafone picks @Kaltura for German pay TV platform digitaltveurope.com/2021/12/02/vod… https://t.co/AfAlJmIhUk
02 December 2021 @ 19:00:02 UTC
OTT to overtake pay TV in MENA digitaltveurope.com/2021/12/02/ott… https://t.co/w7uXkO88C9
02 December 2021 @ 18:00:00 UTC
