Sunday’s Super Bowl generated 1.8 billion Twitter TV impressions, reaching a unique audience of 15.3 million people, according to Nielsen stats.
The research firm’s social TV analytics division, Nielsen SocialGuide, said that Twitter activity peaked at 10:00 pm when the Seattle Seahawks beat the Denver Broncos, with a total of 301,400 Tweets sent during the minute.
In total, conversation about the match amounted to 25.3 million tweets, sent by 5.6 million unique people, the firm said.
Separately US TV network Fox claimed that the Super Bowl final was the most-watched TV show in US history, attracting an average audience of 111.5 million people.
The previous record was set two years ago, also during the Super Bowl final, when 111.3 million people tuned in to watch the New York Giants against the New England Patriots.
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