Social TV

Anthony Rose: people have ‘zero interest’ in Tweets on TV

Former iPlayer boss and founder of social TV service Beamly, Anthony Rose, has said that there is “zero appetite” for Tweets on the main screen in the home. Taking to Twitter a day after the micro-blogging network announced the launch of a new Twitter app for Apple TV, Amazon Fire TV, and Xbox One, Rose raised […]

‘SoMo’ social-mobile video consumption set to explode

Growing time spent on social networking sites on mobile devices will lead to massive expansion of social-mobile video distribution in the next decade, according to The Diffusion Group (TDG). The use of social-mobile networks for video consumption stands at 13 hours a week in the US, according to TDG, accounting for 10% of smartphone use […]

Social TV specialist Canvs raises US$5.6m in funding

Social TV company Canvs has raised US$5.6 million in a Series A funding. The investment came from backers including KEC Ventures, Rubicon Venture Capital, Gary Vaynerchuk and BRaVe Ventures, Social Starts, and Milestone Venture Partners. New York City-based Canvs offers insights into audience behaviour with a view to informing social media strategy for TV marketing, research, […]

Orange to launch new version of Watch with Twitter internationally

Orange is planning to launch a new version of its Watch with Twitter social TV platform next year that will see the service more closely integrated with the French service provider’s EPG. Orange also plans to launch Watch with Twitter internationally once the new version is up and running. Speaking at the OTTtv World Summit […]

Strategy Analytics: social media use unrelated to TV content

Use of social media while watching TV is high, but use in relation to what is on the TV is low, according to a new study by Strategy Analytics. The research firm’s Connected Home UX (CHX) group said that, based on consumer surveys in the UK and US, social TV services were appealing to some, but […]

Sky Sports launching new social media channel

Sky Sports has teamed up with Whistle Sports to launch a new social media channel dedicated to creating original football content aimed at young fans. The service will use Sky’s Soccer AM brand to enable viewers to watch content on multiple platforms, with its own YouTube channel and a presence on Facebook, Instagram, Snapchat, Twitter […]

Super Bowl sets social records

Sunday’s Super Bowl drove the highest level of conversation on Facebook and more Tweets than any previous Super Bowl bout.  The American Football fixture, which this year saw the New England Patriots beat the Seattle Seahawks by 28 to 24 to become NFL champions, drove more than 265 million posts, comments and likes on Facebook. […]

Social media boosting catch-up viewing, says Nielsen

TV networks are in some instances now are seeing more than 50% of their 18 to 34 year-old viewership tuning in during the seven-day window after the live airing of shows, according to Nielsen.  In new research, which looked at the importance social media in building audiences, Nielsen said that reality series were 31% more […]

‘Dramatic increase’ in TV multitasking, says TiVo

The past year has seen a “dramatic increase” in multitasking during TV viewing, with half of TV viewers now doing this according to the research division of DVR maker TiVo. TiVo Research’s second annual TiVo Multitasking and Social TV Survey found that 51% of respondents claimed to multitask “every time or almost every time” they watch […]

American viewers adopting social TV, says Nielsen

Americans are increasingly integrating TV viewing with social media behaviour according to a study by ratings agency Nielsen. According to the study, a quarter of US TV viewers said they were more aware of TV programmes due to their social media interactions in a year-on-year comparison between 2012-13, with 15% of viewers in 2013 saying […]