Peacock free tier accounts for 90% of all viewers, claims research

The vast majority of Peacock viewers spent the first fortnight of the service’s availability watching on the hybrid VOD platform’s free tier. According to stats from streaming media guide Reelgood, about 90% of all streaming on Peacock from July 17-30 was done by free viewers. Peacock, the big-budget streaming service of Comcast-owned NBCUniversal, launched on […]

NBCU launches preview of Peacock to Comcast customers

NBCUniversal (NBCU) has rolled out its new streaming service Peacock to select users in the US, but senior execs have admitted that Covid-19 has had a “significant” impact on its launch slate. Matt Strauss, chairman of Peacock and NBCU Digital Enterprises, said that when the streamer’s strategy had been unveiled three months ago, “none of […]

NBCU’s Hayu agrees reality TV deal with Viacom

Reality TV SVOD service, Hayu, has agreed its first licensing deal with Viacom International Media Networks for shows like The Hills and Jersey Shore. The NBCUniversal International-owned on-demand service licensed a mixture of MTV and VH1 titles that it started to add to the service over the summer. The deal also includes titles like Laguna […]

NBCU finds replacement for McLeod

NBCUniversal International Networks (NBCUIN) has found its successor for long-serving former managing director of the UK and emerging markets Colin McLeod. NBCUniversal International (NBCUI) chief marketing officer Lee Raftery has been named in the role. He is in part replacing McLeod, who exited recently after a decade, as DTVE‘s sister title TBI exclusively revealed in […]

NBCUniversal ploughs US$500m into Snapchat

NBCUniversal has invested US$500 million (€470 million) in Snapchat’s IPO last week as the latest phase of its ongoing investment in digital media assets. The Comcast-owned broadcast and studio outfit confirmed the purchase after it was reported by NBC-owned CNBC. According to the news outlet, Snap’s stock allocation to NBCUniversal seemed to be the only […]

NBCU UK and emerging markets chief set to exit

Long-serving London-based NBCUniversal executive Colin McLeod is to leave the US media giant’s international operation this year, DTVE sister title TBI has revealed. NBCUniversal International’s managing director for the UK and emerging markets will leave the business after a decade. He will remain with the business into the second quarter of 2017, with a recruitment […]

NBCU’s SVOD service hayu launches on Virgin Media

NBCUniversal International’s new reality TV-focused subscription video-on-demand service hayu is launching via Virgin Media in the UK. Virgin TV XL TiVo customers will now get access to hayu at no added cost through an app on their TiVo set-top box. Other Virgin Media TV subscribers will be able to get access to the over-the-top service […]

Comcast accused of violating NBCU deal term

Comcast has been accused of reneging on a key term of its acquisition of NBCUniversal in 2011, which required the broadcast, cable and telecoms group to launch new diversity-focused channels. Major American syndication production company Entertainment Studios and The National Association of African American-Owned Media on Friday filed a petition with US media regulator the […]

SoundCloud appoints NBCU’s TV Everywhere boss

Berlin-based music service SoundCloud has appointed digital media veteran and former NBC Universal and HBO executive Alison Moore as chief revenue officer. Moore, who has 20 years digital experience, joins from NBCU, where she was general manager and executive vice-president for TV Everywhere, working across the company’s portfolio of brands. SoundCloud said that Moore takes […]

Weather Channel ‘weighs sales’

NBCUniversal-backed cable net Weather Channel may sell parts or all of its assets, according to a report from business wire Bloomberg. Comcast-owned NBCU co-owns WeatherChannel Cos. with private equity groups Blackstone Group LP and Bain Capital LLC, having acquired the company in 2008 for US$3.5 billion. However, the private equity groups have now spoken with JPMorgan […]