Leichtman Research Group


CTV device ownership at a high in the US

Over three quarters of US households now own at least one internet-connected TV device, a new report has found. According to Leichtman Research Group, 82% of US TV households have at least one Internet-connected TV device, compared to 80% in 2020, 74% in 2019, 65% in 2016, and 30% in 2011. Products considered CTV devices […]

Biggest quarterly subscriber loss on record for US cable operators

The US’s largest pay TV operators lost almost 2 million subscribers in the first quarter of the year. According to Leichtman Research Group, the largest pay TV providers in the US representing about 95% of the market lost about 1.895 million subscribers in Q1 2021. While significant, this loss was lower than the 1.955 million […]

More than a quarter of US streaming subscriptions are used by more than one household

Over a quarter of all streaming subscriptions in the US are shared by more than one person. According to new estimates from Leichtman Research Group, 82% of households in the country have at least one streaming video service from the top 11 DTC and SVOD services, with 51% having three or more subscriptions.  But looking […]

US operators shed 5 million subs in 2020

Pay TV operators in the US lost a collective 5 million subscribers in 2020 as the impact of cord-cutting continued to be felt. According to Leichtman Research Group, the largest pay TV providers (making up about 95% of the market) lost 5.12 million net video subscribers in 2020. This is up from 4.79 million lost […]

vMVPD growth lessens blow of pay TV losses for US operators

The total number of subscribers to the largest US pay TV providers was down by 120,000 for the quarter. According to new figures from Leichtman Research Group, the largest pay TV providers in the US – representing about 95% of the market – lost just over 100,000 subscribers in Q3, though this is a marked […]

SVOD penetration at 80% of TV households in US

Almost two-thirds of US TV households subscribe to both a pay TV service and at least one SVOD service, a new report has found.  According to Leichtman Research Group, 60% of US TV households have both a pay TV service and at least one SVOD subscription. Underlining the huge emergence of SVOD, a further 20% […]

Pandemic continues to impact pay TV in US, as top operators lose over 1.5 million customers

Compounding a pre-existing trend towards cord-cutting with a devastated financial environment, pay TV providers in the US lost more than 1.5 million customers in Q2. According to a Leichtman Research Group study, the largest pay TV operators in the country lost about 1.57 million net video subscribers in Q2. This represents an increase of 1.33 […]

80% of US households have at least one streaming device

Streaming is undoubtedly in the mainstream in 2020, with more than three quarters of US households having internet-connected TV devices. According to new stats from  Leichtman Research Group, 80% of US TV households have at least one Internet-connected TV device. This includes the likes of connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon […]

TV usage on the up in US amid pandemic 

More than half of adults in the US have been watching more TV since the impact of the coronavirus pandemic has been first felt.  According to new research from Leichtman Research Group, 53% of adults ages 18 and above in US TV households said that they have been spending more time watching TV per day, […]

US pay TV down 2 million subs in Q1

Major pay TV operators in the US lost more than 2 million subscribers in Q1. According to new figures from Leichtman Research Group, the largest pay TV operators in the country (representing about 95% of the entire market)  lost about 2,065,000 net video subscribers in Q1 2020, compared to a loss of about 1,025,000 subscribers […]

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