Leichtman Research Group


A third of Netflix subs in the US are shared between households

A third of Netflix subscriptions in the US are used in more than one household. According to a new report from Leichtman Research Group, while 64% of Netflix subscribers fully pay for the service and do not share it with others outside the household, 33% are shared with people outside of their household. The report […]

US pay TV providers continued to lose millions of subscribers in 2021

The top pay TV providers in the US lost just shy of 4.7 million subscribers in 2021 as consumers in the country continued to cut the cord. According to Leichtman Research Group, the largest providers who represent about 93% of the market,  lost about 4,690,000 net video subscribers in 2021. The figure is less than […]

US pay TV providers lost over 650,000 subscribers in Q3

The largest pay TV providers in the US lost 653,616 subscribers in Q3 2021. According to Leichtman Research Group, the top pay TV providers – representing 93% of the market – now account for about 77 million subscribers. The Q3 2021 loss is significantly heavier than the pro forma net loss of about 90,000 in […]

Pay TV still high in US but cord-cutting is having impact

Despite ongoing trends towards cord-cutting, more than seven in ten US TV households still have some form of pay TV service. According to Leichtman Research Group 71% of TV households in the US subscribe to pay TV. This total however is down from 82% in 2016, 87% in 2011, and 86% in 2006. This is […]

US SVOD subscriptions steady

Over three-quarters of US households are subscribed to one of Netflix, Amazon Prime or Hulu. According to Leichtman Research Group, the total percentage of households subscribed to one of the above services is at 78% – steady from the same percentage in 2020 and significantly higher than the 59% total in 2016. While the overall […]

US pay TV operators lost almost 1.25 million subscribers in Q2

The US pay TV industry lost 1.23 million subscribers during the second quarter of 2021, a new report has revealed.  According to Leichtman Research Group, the top pay TV providers in the country now account for about 77.6 million subscribers. This is made up of 42.6 million users subscribing to the top seven cable companies, […]

CTV device ownership at a high in the US

Over three quarters of US households now own at least one internet-connected TV device, a new report has found. According to Leichtman Research Group, 82% of US TV households have at least one Internet-connected TV device, compared to 80% in 2020, 74% in 2019, 65% in 2016, and 30% in 2011. Products considered CTV devices […]

Biggest quarterly subscriber loss on record for US cable operators

The US’s largest pay TV operators lost almost 2 million subscribers in the first quarter of the year. According to Leichtman Research Group, the largest pay TV providers in the US representing about 95% of the market lost about 1.895 million subscribers in Q1 2021. While significant, this loss was lower than the 1.955 million […]

More than a quarter of US streaming subscriptions are used by more than one household

Over a quarter of all streaming subscriptions in the US are shared by more than one person. According to new estimates from Leichtman Research Group, 82% of households in the country have at least one streaming video service from the top 11 DTC and SVOD services, with 51% having three or more subscriptions.  But looking […]

US operators shed 5 million subs in 2020

Pay TV operators in the US lost a collective 5 million subscribers in 2020 as the impact of cord-cutting continued to be felt. According to Leichtman Research Group, the largest pay TV providers (making up about 95% of the market) lost 5.12 million net video subscribers in 2020. This is up from 4.79 million lost […]

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