Leichtman Research Group


vMVPD growth lessens blow of pay TV losses for US operators

The total number of subscribers to the largest US pay TV providers was down by 120,000 for the quarter. According to new figures from Leichtman Research Group, the largest pay TV providers in the US – representing about 95% of the market – lost just over 100,000 subscribers in Q3, though this is a marked […]

SVOD penetration at 80% of TV households in US

Almost two-thirds of US TV households subscribe to both a pay TV service and at least one SVOD service, a new report has found.  According to Leichtman Research Group, 60% of US TV households have both a pay TV service and at least one SVOD subscription. Underlining the huge emergence of SVOD, a further 20% […]

Pandemic continues to impact pay TV in US, as top operators lose over 1.5 million customers

Compounding a pre-existing trend towards cord-cutting with a devastated financial environment, pay TV providers in the US lost more than 1.5 million customers in Q2. According to a Leichtman Research Group study, the largest pay TV operators in the country lost about 1.57 million net video subscribers in Q2. This represents an increase of 1.33 […]

80% of US households have at least one streaming device

Streaming is undoubtedly in the mainstream in 2020, with more than three quarters of US households having internet-connected TV devices. According to new stats from  Leichtman Research Group, 80% of US TV households have at least one Internet-connected TV device. This includes the likes of connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon […]

TV usage on the up in US amid pandemic 

More than half of adults in the US have been watching more TV since the impact of the coronavirus pandemic has been first felt.  According to new research from Leichtman Research Group, 53% of adults ages 18 and above in US TV households said that they have been spending more time watching TV per day, […]

US pay TV down 2 million subs in Q1

Major pay TV operators in the US lost more than 2 million subscribers in Q1. According to new figures from Leichtman Research Group, the largest pay TV operators in the country (representing about 95% of the entire market)  lost about 2,065,000 net video subscribers in Q1 2020, compared to a loss of about 1,025,000 subscribers […]

US telcos add over a million customers in record-breaking quarter

Telcos in the US grew by over a million broadband customers in Q1 2020. A new study from Leichtman Research Group found that the largest cable and telephone providers in the US – which represent roughly 96% of the market – acquired about 1,165,000 net additional broadband Internet subscribers in Q1 2020, compared to a […]

US Pay TV providers lost 1.7 million subs in Q3

Major US pay TV providers lost over 1.7 million subscribers in the most recent quarter. According to a new report from Leichtman Research Group, this is significantly more than the 975,000 subscribers lost in Q3 2018.  The research was made up of figures the top pay TV providers which represent about 93% of the market. […]

Pay TV penetration continues to drop in the US

The penetration of pay TV in the US has dropped down to 75%. According to new research from Leichtman Research Group (LRG), this is a drop down from 84% in 2014 and 87% in 2009.  Mean spend in the country among subscribers is US$109.60 which despite the negative growth, is actually an increase of about […]

US pay TV continues to shed subscribers

America’s top pay TV providers lost 1.53 million subscribers in Q2 2019. According to new findings from Leichtman Research Group (LRG), this loss is considerably worse to the previous Q2, where about 420,000 subscribers dropped out. The top pay TV providers now account for roughly 86.6 million subscribers, about 93% of the market. Breaking that […]

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