Leichtman Research Group


LRG: US pay TV subscribers lost 2.9m subscribers in 2018

The largest pay TV providers in the US – representing some 95% of the market – lost roughly 2,875,000 net video subscribers in 2018, according to Leichtman Research Group (LRG). The research firm said that the widening loss of pay TV subscribers in 2018 compares to a reduction of about 1.51 million subscribers in 2017. […]

Leichtman: US pay TV use down to 78% of homes

The proportion of US TV households that subscribe to some form of pay TV service has dropped by eight percentage points in the past five years, according to Leichtman Research Group (LRG). The new study claims that 78% of US television homes currently take pay TV, down from 86% in 2013, 87% in 2008 and […]

LRG: 69% of US homes subscribe to Netflix, Amazon or Hulu

Some 69% of all US households now take at least one subscription video-on-demand (SVOD) service from Netflix, Amazon Prime or Hulu, up from 52% in 2015, according to Leichtman Research Group (LRG). The report claims that 63% of US SVOD homes now takes more than one of these subscription services, up from 38% in 2015.  […]

Leichtman: US pay TV losses slow in Q2

The largest pay TV providers in the US – representing about 95% of the market – lost 415,000 net video subscribers in the second quarter, marking their lowest combined Q2 loss since 2014. This is according to Leichtman Research, which said the subscriber losses incurred by the US operators this year compared to a larger […]

US pay TV subscriber losses narrow year-on-year

The major US pay TV providers – representing about 95% of the market – lost about 305,000 subscribers in the first quarter of 2018 compared to 515,000 in Q1 2017. This is according to Leichtman Research Group, which claimed that even though overall subscriber losses narrowed year-on-year, the top cable and satellite providers fared worse […]

US pay TV losses double in 2017

The largest pay TV providers in the US – representing about 95% of the market – lost almost twice as many net video subscribers in 2017 as they did in 2016, according to new research. The Leichtman Research Group report claims that the top pay TV providers lost about 1,495,000 net video subscribers in 2017, […]

US pay TV providers lost 405,000 video subscribers in Q3

The largest pay TV providers in the US lost about 405,000 net video subscribers in the third quarter of 2017, compared to a loss of about 250,000 subscribers in Q3 2016. This is according to Leichtman Research Group, which analysed stats for cable, satellite and telco operators in the US that account for 92.2 million […]

Less than 80% of TV homes in US now take pay TV

Approximately 79% of TV households in the US subscribe to some form of pay TV service – down from 88% in 2010 and 84% in 2014, according to new research. The Leichtman Research Group (LRG) study claims that among TV households that don’t currently subscribe to a pay TV service, about two-thirds were former pay […]

More than half of US millennials tune into SVOD daily

More than half of US millennials now tune into an SVOD service like Netflix, Amazon Prime or Hulu on a daily basis, according to Leichtman Research Group. The research claims that 51% 18-34 year-olds stream a subscription video-on-demand service every day, up from 33% in 2015 and substantially more than the 29% of adults of […]

US pay TV industry reports ‘first ever Q1 subscriber loss’

The largest pay TV providers in the US – representing 95% of the market – lost some 410,000 net video subscribers in 1Q 2017, according to Leichtman Research Group. This drop compares to a gain of about 10,000 subscribers in the first quarter of 2016, as customer gains for internet-delivered services – like Sling TV and DirecTV […]

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