Leichtman Research Group


Non-TV viewing on the rise in the US

Almost two-thirds of Americans are watching video content on non-TV devices on a daily basis. According to a new study from Leichtman Research Group (LRG), 59% of US adults watch video on non-TV devices such as smartphones, computers, tablets and eReaders. This is up from 55% in 2020, 43% in 2017 and 18% in 2012. […]

Huge subscriber losses in US pay TV market 

The largest US pay TV subscribers lost more than 1.9 million subscribers in the second quarter of the year.  According to Leichtman Research Group, the top operators lost about 1,925,000 net video subscribers in Q2 2022, compared to a net loss of 1,235,000 in Q2 2021. Cable operators suffered the biggest losses, dropping about 950,000 […]

CTV device ownership at all-time-high in US

Almost 90% of Americans now have at least one internet-connected TV device. According to Leichtman Research Group, 87% of US TV households have at least one CTV device, ranging from smart TVs and streaming devices to video game consoles and connected Blu-ray players. The figure is up from 80% in 2020, and a dramatic increase […]

US pay TV operators lost 2 million subscribers in the first quarter of 2022

Major pay TV operators in the US lost a little less than 2 million video subscribers in the first quarter of 2022. According to Leichtman Research Group, the largest pay TV providers in the US – representing about 93% of the market –lost about 1.955 million net video subscribers in Q1 2022. This is up […]

A third of Netflix subs in the US are shared between households

A third of Netflix subscriptions in the US are used in more than one household. According to a new report from Leichtman Research Group, while 64% of Netflix subscribers fully pay for the service and do not share it with others outside the household, 33% are shared with people outside of their household. The report […]

US pay TV providers continued to lose millions of subscribers in 2021

The top pay TV providers in the US lost just shy of 4.7 million subscribers in 2021 as consumers in the country continued to cut the cord. According to Leichtman Research Group, the largest providers who represent about 93% of the market,  lost about 4,690,000 net video subscribers in 2021. The figure is less than […]

US pay TV providers lost over 650,000 subscribers in Q3

The largest pay TV providers in the US lost 653,616 subscribers in Q3 2021. According to Leichtman Research Group, the top pay TV providers – representing 93% of the market – now account for about 77 million subscribers. The Q3 2021 loss is significantly heavier than the pro forma net loss of about 90,000 in […]

Pay TV still high in US but cord-cutting is having impact

Despite ongoing trends towards cord-cutting, more than seven in ten US TV households still have some form of pay TV service. According to Leichtman Research Group 71% of TV households in the US subscribe to pay TV. This total however is down from 82% in 2016, 87% in 2011, and 86% in 2006. This is […]

US SVOD subscriptions steady

Over three-quarters of US households are subscribed to one of Netflix, Amazon Prime or Hulu. According to Leichtman Research Group, the total percentage of households subscribed to one of the above services is at 78% – steady from the same percentage in 2020 and significantly higher than the 59% total in 2016. While the overall […]

US pay TV operators lost almost 1.25 million subscribers in Q2

The US pay TV industry lost 1.23 million subscribers during the second quarter of 2021, a new report has revealed.  According to Leichtman Research Group, the top pay TV providers in the country now account for about 77.6 million subscribers. This is made up of 42.6 million users subscribing to the top seven cable companies, […]

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