Leichtman Research Group


Less than 80% of TV homes in US now take pay TV

Approximately 79% of TV households in the US subscribe to some form of pay TV service – down from 88% in 2010 and 84% in 2014, according to new research. The Leichtman Research Group (LRG) study claims that among TV households that don’t currently subscribe to a pay TV service, about two-thirds were former pay […]

More than half of US millennials tune into SVOD daily

More than half of US millennials now tune into an SVOD service like Netflix, Amazon Prime or Hulu on a daily basis, according to Leichtman Research Group. The research claims that 51% 18-34 year-olds stream a subscription video-on-demand service every day, up from 33% in 2015 and substantially more than the 29% of adults of […]

US pay TV industry reports ‘first ever Q1 subscriber loss’

The largest pay TV providers in the US – representing 95% of the market – lost some 410,000 net video subscribers in 1Q 2017, according to Leichtman Research Group. This drop compares to a gain of about 10,000 subscribers in the first quarter of 2016, as customer gains for internet-delivered services – like Sling TV and DirecTV […]

More than two thirds of US homes have a connected TV

Some 69% of US television households now have at least one TV set connected to the internet, up from 24% in 2010 and 50% in 2014. This is according to new stats from Leichtman Research Group, which said there are now more connected TV devices in US households than there are pay TV set-top boxes. […]

US Netflix use tops DVR ownership for the first time

For the first time more US adults now report having Netflix in their home than a DVR, according to Leichtman Research. The new study found that 54% US adults have Netflix, while 53% have a DVR. By comparison, in 2011 Netflix usage stood at just 28% while DVR ownership was 44%. “On-demand and time shifting […]

More than four in five US TV homes subscribe to pay TV

Some 82% of US TV households subscribe to a pay TV service – down from 87% in 2011, but the same as in 2005 – according to new research. The Leichtman Research Group study found that 7% of current pay TV subscribers did not subscribe to a TV service for more than a month at […]

Telcos drive US pay TV numbers down as cable recovers ground

IPTV providers’ losses – particularly those of AT&T – meant that the top 11 US pay TV operator lost 665,000 net subscribers in the second quarter, compared with a loss of 545,000 for the same period last year, according to figures compiled by Leichtman Research. The top telecom providers lost about 500,000 video subscribers in […]

Netflix and other SVOD services now in 59% of US homes

Some 59% of all US households now subscribe to Netflix, Amazon Prime or Hulu, according to Leichtman Research Group. The research claims that the proportion of homes that use at least one subscription video-on-demand (SVOD) service has climbed 12 percentage points from 47% in 2014. Today, 70% of TV owners who do not have a […]

Web-connected TVs now in 65% of US homes

Some 65% of US TV households now have at least one TV set connected to the internet, up from 44% in 2013 and 24% in 2010, according to Leichtman Research Group. The 65% figure relates to smart TVs or those linked to the web via a games console, a Blu-ray player, or a stand-alone streaming […]

Over half of US homes now take Netflix, Amazon or Hulu

Some 57% of US households now subscribe to Netflix, Amazon Prime, and/or Hulu, with 48% of adults streaming any of these services on a monthly basis, according to new research. According to Leichtman Research Group study, 37% of all US adults now stream Netflix weekly – up from 8% in 2010 – while 83% of […]