The largest pay TV providers in the US – representing about 95% of the market – lost almost twice as many net video subscribers in 2017 as they did in 2016, according to new research.
Leichtman Research Group president and principal analyst, Bruce Leichtman, said that last year’s losses mark the “continuation of a share shift from traditional services to newer internet-delivered services”.
“Satellite TV services, DirecTV and Dish TV, had more combined net losses in 2017 than in any previous year, yet these losses were offset by gains from their internet-delivered flanker brands, DirecTV Now and Sling TV,” he said.
“Overall, the top pay TV services lost 1.6% of subscribers in 2017 compared to a loss of 0.8% in 2016.”
According to the research, US satellite TV services lost about 1,550,000 subscribers in 2017, compared to a loss of about 40,000 subscribers in 2016. DirecTV alone lost an estimated 554,000 subscribers in 2017 compared to a gain of 1,228,000 subscribers in 2016.
Leichtman research said that direct broadcast satellite services cumulatively lost 4.7% of video subscribers in 2017, compared to a loss of 0.1% in 2016.
The top six cable companies were estimated to have lost some 660,000 video subscribers in 2017, compared to a loss of about 275,000 subscribers in 2016. This equated to a cumulative loss of 1.4% of video subscribers in 2017 compared to a loss of 0.6% in 2016.
However, the top phone providers narrowed their video subscriber losses in 2017 while the top internet-delivered pay TV services grew their subscriber gains.
The research said that the top phone companies lost about 885,000 video subscribers in 2017, compared to a loss of about 1,590,000 subscribers in 2016. The top publicly reporting web-delivered services added about 1,600,000 subscribers in 2017 compared to 1,145,000 net adds in 2016.
Excluding the gains made by internet-delivered services, traditional pay TV services lost about 3,095,000 subscribers in 2017 compared to a loss of about 1,905,000 in 2016, according to the report.
The Leichtman study looked at subscriber numbers from companies including: Comcast, Charter and Altice in the cable space; DiectTV and Dish TV in satellite; Verizon FiOS and AT&T U-Verse in the phone space; and internet delivered services Sling TV and DirecTV Now.
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