Some 82% of US TV households subscribe to a pay TV service – down from 87% in 2011, but the same as in 2005 – according to new research.
The Leichtman Research Group study found that 7% of current pay TV subscribers did not subscribe to a TV service for more than a month at some time over the past two years.
It also said that 25% of those who moved in the past year do not currently subscribe to a pay TV service – a higher level than in previous years.
Some 6% of pay TV subscribers were also found to be likely to disconnect from their provider and not subscribe to any TV service in the next six months – similar to 7% in 2015, and 7% in 2014.
“The rates of those exiting the [pay TV] category, or intending to leave, are actually similar to recent years,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group.
“The decline in penetration is also due to a lack of those who are coming into the category, and the industry not keeping pace with movers and related rental housing growth.”
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19 September 2020 @ 17:00:01 UTC