ITV to bring SSAI to CTVs in Yospace extension

UK broadcaster ITV has extended its relationship with server-side ad insertion (SSAI) provider Yospace. The companies have collaborated in the development of SSAI tech since 2011, with this extension running until at least 2022. SSAI first launched on ITV Hub in 2015 for the Rugby World Cup and has been used since then on major […]

ITV reports festive growth

ITV has reported a modest increase in usage of its ITV Hub catch up service. The UK pubcaster said that its VOD service saw a year-over-year increase of 11% for the festive period of December 21-January 3, with an overall increase of 5% year-over-year for December. The month saw a total of 81 million programme […]

ITV to commission AVOD originals and eyes more BritBox coproductions

ITV CEO Carolyn McCall has said the UK commercial broadcaster will start to commission original programming for its AVOD service ITV Hub and has talked up co-production opportunities for its joint venture streamer BritBox. McCall, who has had to steer ITV through a huge revenue drop over the past six months since the pandemic started, […]

ITV signs up InfoSum for data strategy

UK pubcaster ITV has announced a new partnership with identity infrastructure provider InfoSum to improve its first-party data strategy. The move, the broadcaster said, will “make its 30 million ITV Hub users available for advertisers to match against and activate as target audiences via a secure and compliant solution without either party needing to exchange […]

ITV Hub to ‘supersize’ content in Love Island-less summer

ITV’s catch-up platform ITV Hub will ‘supersize’ its content offering this summer, the broadcaster has said. With ITV missing out on the audiences which would have been drawn to the streamer by Love Island and the UEFA Euro 2020 – both of which have been cancelled as a result of the coronavirus pandemic – ITV […]

ITV Hub hits 500 million hours viewed in 2019

In a sign of its continued growth, British PSB ITV has announced that viewing hours of its ITV Hub catch up service grew by 13% in 2019.  In total, the service saw over 500 million hours of video consumption in 2019. The broadcaster partly attributed this success to ITV Hub’s ubiquity, with the streamer being […]

ITV betting big on personalisation of Hub

UK broadcaster ITV is aiming to more double average monthly users to its ITV Hub on-demand service and increase the average number of hours spent by 75% through initiatives including a much greater degree of personalisation of the offering, according to Stuart Jones, head of product, AVOD. Speaking at the Video Exchange Streaming event in […]

ITV Hub hits 30 million registered users ahead of BritBox launch

ITV’s ad-supported on-demand service ITV Hub has surpassed 30 million registered users. The milestone was hit two years ahead of the British PSB’s initial target, with the broadcaster launching a strategy in July 2018 that aimed to increase registered users from 25 million to 30 million by 2021. The platform had 21 million registered users […]

ITV looks forward to digital future with BritBox and advanced advertising

ITV believes there is “a real appetite” for a new British streaming service like BritBox, with CEO Carolyn McCall hailing the Q4 launch of the ITV-BBC JV alongside ITV’s new programmatic advertising platform as evidence of acceleration of the company’s digital and data capabilities in its latest quarterly update. In its results announcement the commercial […]

Netflix and Prime Video eclipse local broadcaster revenues in the UK

UK revenue for streaming giants Netflix and Amazon Prime is double that of the nation’s five biggest broadcasters. According to an Ofcom report on the UK’s VOD market, Amazon Prime and Netflix generated an estimated £1.09 billion (€1.27 billion) in 2018. By contrast, Sky’s Now TV, ITV Hub, All 4, My 5 and the BBC […]