ITV Hub


ITV Hub hits 500 million hours viewed in 2019

In a sign of its continued growth, British PSB ITV has announced that viewing hours of its ITV Hub catch up service grew by 13% in 2019.  In total, the service saw over 500 million hours of video consumption in 2019. The broadcaster partly attributed this success to ITV Hub’s ubiquity, with the streamer being […]

ITV betting big on personalisation of Hub

UK broadcaster ITV is aiming to more double average monthly users to its ITV Hub on-demand service and increase the average number of hours spent by 75% through initiatives including a much greater degree of personalisation of the offering, according to Stuart Jones, head of product, AVOD. Speaking at the Video Exchange Streaming event in […]

ITV Hub hits 30 million registered users ahead of BritBox launch

ITV’s ad-supported on-demand service ITV Hub has surpassed 30 million registered users. The milestone was hit two years ahead of the British PSB’s initial target, with the broadcaster launching a strategy in July 2018 that aimed to increase registered users from 25 million to 30 million by 2021. The platform had 21 million registered users […]

ITV looks forward to digital future with BritBox and advanced advertising

ITV believes there is “a real appetite” for a new British streaming service like BritBox, with CEO Carolyn McCall hailing the Q4 launch of the ITV-BBC JV alongside ITV’s new programmatic advertising platform as evidence of acceleration of the company’s digital and data capabilities in its latest quarterly update. In its results announcement the commercial […]

Netflix and Prime Video eclipse local broadcaster revenues in the UK

UK revenue for streaming giants Netflix and Amazon Prime is double that of the nation’s five biggest broadcasters. According to an Ofcom report on the UK’s VOD market, Amazon Prime and Netflix generated an estimated £1.09 billion (€1.27 billion) in 2018. By contrast, Sky’s Now TV, ITV Hub, All 4, My 5 and the BBC […]

ITV deploys Amobee tech to deliver programmatic advertising

UK commercial broadcaster ITV has unveiled an exclusive UK and Ireland licensing agreement with global digital ad tech company Amobee, for end to end programmatic buying and selling of premium video inventory on VOD service ITV Hub. The partnership will enable ITV to launch a fully programmatic advanced advertising platform that allows advertisers complete control […]

ITV Hub viewing booming as ITV posts solid results

ITV delivered 6% growth in revenues over the first nine months of the year, driven by strong performances across ITV Studios, advertising and online. The broadcaster posted total external revenues of £2.6 billion (€3 billion) with around £1.5 billion coming from broadcast and online and £1.1 billion originating from ITV Studios, which is up 10% […]

ITV partners with Accedo for AI artwork project

UK broadcaster ITV has partnered with Accedo on a project that will see the video user experience company automatically generate targeted cover artwork. The project follows an Accedo prototype, developed using the Amazon Web Services cloud platform. Personalised thumbnails for content will be tested on a focus group of ITV viewers in a bid to […]

ITV mulls SVOD plans as it aims to be ‘more than TV’

ITV has said that growing its direct-to-consumer business will be a “key focus” of its new strategy as the UK broadcaster aims to be “more than TV”. In its half year report, ITV indicated that it plans to make a bigger push into the subscription video-on-demand (SVOD) space, claiming that UK consumers are “willing to […]

Netflix ‘accessed by 17% of UK mobile internet users’

Roughly 17% of mobile internet users in the UK, some 5.8 million adults, accessed the Netflix app on either a smartphone or tablet in March, according to UKOM-approved comScore data. According to the stats, which are based on UK mobile app data, the number of mobile Netflix users was “significantly higher” than the unique visitors […]