ITV Hub


ITV looks forward to digital future with BritBox and advanced advertising

ITV believes there is “a real appetite” for a new British streaming service like BritBox, with CEO Carolyn McCall hailing the Q4 launch of the ITV-BBC JV alongside ITV’s new programmatic advertising platform as evidence of acceleration of the company’s digital and data capabilities in its latest quarterly update. In its results announcement the commercial […]

Netflix and Prime Video eclipse local broadcaster revenues in the UK

UK revenue for streaming giants Netflix and Amazon Prime is double that of the nation’s five biggest broadcasters. According to an Ofcom report on the UK’s VOD market, Amazon Prime and Netflix generated an estimated £1.09 billion (€1.27 billion) in 2018. By contrast, Sky’s Now TV, ITV Hub, All 4, My 5 and the BBC […]

ITV deploys Amobee tech to deliver programmatic advertising

UK commercial broadcaster ITV has unveiled an exclusive UK and Ireland licensing agreement with global digital ad tech company Amobee, for end to end programmatic buying and selling of premium video inventory on VOD service ITV Hub. The partnership will enable ITV to launch a fully programmatic advanced advertising platform that allows advertisers complete control […]

ITV Hub viewing booming as ITV posts solid results

ITV delivered 6% growth in revenues over the first nine months of the year, driven by strong performances across ITV Studios, advertising and online. The broadcaster posted total external revenues of £2.6 billion (€3 billion) with around £1.5 billion coming from broadcast and online and £1.1 billion originating from ITV Studios, which is up 10% […]

ITV partners with Accedo for AI artwork project

UK broadcaster ITV has partnered with Accedo on a project that will see the video user experience company automatically generate targeted cover artwork. The project follows an Accedo prototype, developed using the Amazon Web Services cloud platform. Personalised thumbnails for content will be tested on a focus group of ITV viewers in a bid to […]

ITV mulls SVOD plans as it aims to be ‘more than TV’

ITV has said that growing its direct-to-consumer business will be a “key focus” of its new strategy as the UK broadcaster aims to be “more than TV”. In its half year report, ITV indicated that it plans to make a bigger push into the subscription video-on-demand (SVOD) space, claiming that UK consumers are “willing to […]

Netflix ‘accessed by 17% of UK mobile internet users’

Roughly 17% of mobile internet users in the UK, some 5.8 million adults, accessed the Netflix app on either a smartphone or tablet in March, according to UKOM-approved comScore data. According to the stats, which are based on UK mobile app data, the number of mobile Netflix users was “significantly higher” than the unique visitors […]

Ampere: Over 55s failing to see attractions of SVOD

Over 55s are not tuning in to subscription video-on-demand, even though they have embraced catch-up on-demand services from free-to-air broadcasters, according to research by Ampere Analysis. A study by Ampere of TV viewing habits in 13 countries revealed that only two in 10 people aged 55-64 in the US viewed Netflix in the past month, […]

ITV launches premium ad-free on-demand option on Hub

ITV is expanding its ITV Hub on-demand offering by adding what it describes as a tiered freemium service, allowing users to pay for enhanced features including not receiving adverts. The service, ITV Hub+, gives users the opportunity to subscribe for £3.99 (€3.70) to view  ITV content with no adverts. The move follows what ITV describes […]

ITV and Yospace sign ad replacement pact for ITV Hub

ITV has partnered with Yospace, using the latter to provide dynamic ad insertion across live channels on its ITV hub online TV and catch-up service. The system allows ads be replaced in a way that retains the “consistent viewability” of ITV’s live channels when watched online, with replacement ads chosen based on the demographic of […]