ITV Hub


Record month for ITV Hub 

July was the most successful month on record for UK BVOD service ITV Hub. Driven by coverage of UEFA Euro 2020, along with soaps Emmerdale and Coronation Street, and the return of hit reality series Love Island, viewers consumed 93.3 million hours of content in the month. This was a 221% increase on the previous […]

England win sets new broadcasting record

England’s semi-final Euro 2020 victory over Denmark has broken UK broadcast records. The match, which sets up the final between England and Italy on Sunday night from Wembley Stadium, was watched by a peak of 27.6 million across ITV, ITV Hub and STV. The total was a new record for a football match shown on […]

England-Scotland match sets record for ITV Hub

  ITV’s coverage of England’s 0-0 tie with Scotland in the ongoing European Championship was the most-watched match of the tournament in the UK. The broadcaster announced that the match from Wembley drew a peak audience of 20 million viewers across ITV and STV. This translated to a 79% share of the available audience on […]

ITV to bring SSAI to CTVs in Yospace extension

UK broadcaster ITV has extended its relationship with server-side ad insertion (SSAI) provider Yospace. The companies have collaborated in the development of SSAI tech since 2011, with this extension running until at least 2022. SSAI first launched on ITV Hub in 2015 for the Rugby World Cup and has been used since then on major […]

ITV reports festive growth

ITV has reported a modest increase in usage of its ITV Hub catch up service. The UK pubcaster said that its VOD service saw a year-over-year increase of 11% for the festive period of December 21-January 3, with an overall increase of 5% year-over-year for December. The month saw a total of 81 million programme […]

ITV to commission AVOD originals and eyes more BritBox coproductions

ITV CEO Carolyn McCall has said the UK commercial broadcaster will start to commission original programming for its AVOD service ITV Hub and has talked up co-production opportunities for its joint venture streamer BritBox. McCall, who has had to steer ITV through a huge revenue drop over the past six months since the pandemic started, […]

ITV signs up InfoSum for data strategy

UK pubcaster ITV has announced a new partnership with identity infrastructure provider InfoSum to improve its first-party data strategy. The move, the broadcaster said, will “make its 30 million ITV Hub users available for advertisers to match against and activate as target audiences via a secure and compliant solution without either party needing to exchange […]

ITV Hub to ‘supersize’ content in Love Island-less summer

ITV’s catch-up platform ITV Hub will ‘supersize’ its content offering this summer, the broadcaster has said. With ITV missing out on the audiences which would have been drawn to the streamer by Love Island and the UEFA Euro 2020 – both of which have been cancelled as a result of the coronavirus pandemic – ITV […]

ITV Hub hits 500 million hours viewed in 2019

In a sign of its continued growth, British PSB ITV has announced that viewing hours of its ITV Hub catch up service grew by 13% in 2019.  In total, the service saw over 500 million hours of video consumption in 2019. The broadcaster partly attributed this success to ITV Hub’s ubiquity, with the streamer being […]

ITV betting big on personalisation of Hub

UK broadcaster ITV is aiming to more double average monthly users to its ITV Hub on-demand service and increase the average number of hours spent by 75% through initiatives including a much greater degree of personalisation of the offering, according to Stuart Jones, head of product, AVOD. Speaking at the Video Exchange Streaming event in […]

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