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1 min read
ITV increases investment in data tech firm InfoSum to support ad strategy
UK media company ITV has increased its investment in data technology company InfoSum. Although it…
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MTV, Sanoma Media tap dataBreeders for Total TV ad measurement
Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement…
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Brightcove teams up with ad-tech outfit Magnite
Streaming technology outfit Brightcove has entered into a strategic relationship with sell-side advertising platform provider…
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SPI International takes Filmstream FAST channel to ScreenHits TV
Canal+-owned channel provider SPI International has signed a distribution deal with content and platform aggregator…
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FreeWheel and Comcscore team up for CTV advertising
Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting…
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Netflix’s new ad tier starts slowly in the US
Data from US research firm Antenna suggests that Netflix has made a slow start with…
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Wurl leadership team predicts another banner year for FAST in 2023
At the end of a breakthrough year for the FAST channel business, senior execs at…
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Disney+ ad-tier launches with more than 100 advertisers on board
Walt Disney-owned streamer Disney+ launched its ad-supported subscription offering in the US yesterday, with more…
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Netflix will likely expand ad offering to more tiers, says Sarandos
Netflix is likely to deliver multiple ad tiers over time, beyond the Basic with Ads…
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Foxtel builds up to SVOD advertising launch
Australian pay TV platform Foxtel is on track to launch an advertising proposition on its…