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2 min read
Channel Factory makes key hires
YouTube ‘global brand suitability platform’ Channel Factory has made what it says are two key…
2 min read
Ad tech specialist Equativ makes key hires
Advertising monetisation platform provider Equativ has named James Grant as SVP and head of agency and…
2 min read
Bitmovin research highlights costs of buffering and risk of ad-funded tiers
New research from video solutions provider Bitmovin suggests quality of content is not the only…
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Tappx unifies ad tech acquisitions under Techsoulogy brand
Ad tech company Tappx has launched Techsoulogy, which it describes as a new corporate brand…
1 min read
Apple to introduce ads for Major League Soccer streaming
Apple is set to introduce advertising into its streaming TV service by building an ad…
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World Cup ‘will fail to offset’ declining ad demand for ITV
Coverage of football’s FIFA World Cup will not offset a general decline in TV advertising…
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Roku surpasses 65m global accounts, but ad forecasts dent share price
Streaming challenger Roku continued to make good progress in Q3 2022, according to Anthony Wood,…
1 min read
rlaxx TV taps Magnite to manage OTT inventory
Sell-side advertising platform Magnite has entered into a strategic collaboration with ad-supported VOD service rlaxx…
1 min read
Corus strikes defiant note ahead of Netflix ad tier launch in Canada
Leading Canadian broadcaster Corus Entertainment is the latest to see its revenues dented by the…
2 min read
Netflix lays out dates, prices and small print for new ad-supported tier
Streaming giant Netflix will launch its heavily-flagged ad-supported tier next month. The snappily-titled Netflix Basic…