Adobe buys video ad firm TubeMogul for US$540m

Adobe has agreed to buy video advertising company TubeMogul for US$540 million (€490 million) net of cash and debt. Adobe will acquire all the outstanding common stock of TubeMogul for US$14 per share and said that the deal will create the first end-to-end independent advertising and data management solution that spans TV and digital formats. […]

Two fifths of TV time now dedicated to OTT

Video streaming has “fundamentally changed” the TV industry’s competitive landscape, with 42% of TV time now dedicated to watching over-the-top services, according to new research. The Adobe and The Diffusion Group (TDG) research says that more than two fifths of viewing time is now spent with either subscription, transactional, or free streaming video services. Of […]

Adobe and comScore partner on digital TV and ad measurement

Adobe has partnered with comScore have struck a global deal to provide “new insights” into the media consumption behaviour of digital audiences.  The deal, which was announced at the Adobe Summit in Las Vegas, will see the companies deliver cross-device audience measurement of video and ad content, providing insight into consumer viewing behaviour for media […]

TV everywhere use moves to connected devices

TV everywhere consumption is “slowly moving toward” connected devices like Apple TV and Roku boxes, according to new research by Adobe Digital Index. Though Apple’s iOS operating system still sees the bulk of TV everywhere (TVE) authentications, its share decreased 20% year-on-year while connected devices saw 31% growth, said the Q4 Digital Video Benchmark report. […]

TV Everywhere viewing up 63% in the US

TV Everywhere viewing in the US was up 63% year-on-year in the second quarter, according to Adobe’s latest Digital Video Benchmark report. The study said that some 12.7% of pay TV viewers were watching this content on different devices in Q2 2015, a 19% jump over Q4 2014, but down slightly compared to Q1 2015. […]

Periscope traffic hits 6 million, says Adobe report

Total traffic to Twitter’s live video streaming service, Periscope, has reached over six million since its launch in March, according to Adobe Digital Index. The Adobe second quarter social intelligence report claims that traffic to Periscope is now nearly three times that of its video streaming app rival Meerkat.

Games consoles and OTT devices increase share of online TV viewing

Games consoles and OTT devices now hold a 10% market share for online TV content viewed, up 194% year-on-year at the expense of PC-based viewing, according to Adobe. Adobe Digital Index’s (ADI’s) Q2 Video Benchmark report claims that the share of TV everywhere-style online TV video authentications from a web browser shrank by 41% year-on-year, […]

BBC Media Player brings adaptive bit-rate to Android

The BBC has launched a new version of its Media Player, the application it launched two years ago as a response to Adobe’s decision to remove support for the Flash Player plug-in, on the Google Play Store and Amazon Store.  The new version of the BBC Media Player brings adaptive bit-rate streaming of BBC content […]

US online TV consumption climbs 246%, says Adobe

Online TV consumption in the US reached an all-time high in the first quarter of this year, climbing 246% year-over-year, according to new research by Adobe.  The firm’s Q1 2014 US Video Benchmark Report said that game consoles and OTT devices saw the strongest market share growth, increasing 539% compared to the first quarter of last […]

Adobe and thePlatform partner on online TV services

Adobe and white-label video publishing company thePlatform have formed a strategic relationship to offer online video services to broadcasters, programmers, pay-TV operators, and other major media companies. Announced at NAB, the agreement will see Adobe integrate its Primetime video service with thePlatform’s mpx video management system, as part of an end-to-end IP-video solution that the […]