Adobe and thePlatform partner on online TV services

Adobe and white-label video publishing company thePlatform have formed a strategic relationship to offer online video services to broadcasters, programmers, pay-TV operators, and other major media companies.

Announced at NAB, the agreement will see Adobe integrate its Primetime video service with thePlatform’s mpx video management system, as part of an end-to-end IP-video solution that the companies will sell jointly to customers.

“This new relationship plays to both of our strengths, and will benefit our collective customers,” said Jeremy Helfand, vice president, Primetime at Adobe.

Ian Blaine, CEO of thePlatform, added: “Behind the scenes, our two companies are often at the table together for the biggest initiatives in online video. Today’s announcement strengthens that alignment. We expect great things from this deep product integration and joint-selling relationship.”

Adobe and thePlatform recently worked together to support NBC Olympics’ online production of the 2014 Olympic Winter Games in Sochi.