Mexico’s izzi taps Mirada for new ‘Instant Super-Aggregation Framework’

Vix mirada izzi PR Framework visual_4Technology company Mirada has launched what it has dubbed the Instant Super-Aggregation Framework, a technical architecture designed to enable service provider super-aggregation, with Mexican telco izzi as an anchor customer.

Mirada says that its framework avoids the need for complex technical integrations by delivering seamless third-party catalogue onboarding. The company says that it has drawn on its experience with super-aggregation to offer full compatibility with all the main industry-standard metadata formats used by tier 1, 2 and 3 content providers.

Mirada claims to have designed a solution to provide a user-friendly experience to the extent that. non-technical teams can easily add new providers, create custom applications, and launch them on frontend devices without technical updates or releases.

The Super-aggregation Framework has already been deployed for Mirada’s customer, Mexican telco izzi. The latter has managed to successfully integrate several content providers, including Vix and most recently AppleTV+ into their offering.

By eliminating the need for assisted technical processes and releases, operators can more easily enrich their content offering with third-party catalogues’ onboarding, according to Mirada.

izzi video and hubs directo, Carlos Eduardo Romero, said: “Mirada’s framework has minimised the technical barriers that once hindered our content aggregation efforts. With its integrated and seamless approach, we can now prioritise delivering an exceptional user experience while integrating third-party content providers, allowing us to stay ahead in this fast-paced industry.”

Mirada CEO José-Luis Vázquez said: “Our goal with this framework is to transform the way our customers aggregate content providers. By eliminating complex technical integrations, we empower operators to effortlessly expand their content offerings and deliver a seamless experience to subscribers. We are proud to provide this groundbreaking solution and continue to revolutionise the video industry.”


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