Televisa’s izzi turns to Mirada and Broadpeak for TV upgrade

User experience technology provider Mirada has teamed up with video streaming technology provider Broadpeak to renew the TV offering of Televisa-owned Mexcian service provider izzi Telecom.

The partnership sees both companies working together to replace izzitv’s origin servers and take upgrade the service’s content delivery with a bespoke on-premises solution for its video platform.

Mirada’s Iris solution was first deployed for izzi Telecom in 2016 to launch the izzitv viewing experience, offering a personalised user experience and providing the telco with control of the platform’s content promotion and curation, advertising strategies and micro-targeting, as well as the possibiliy to craft tailored interfaces based on user preferences, according to Mirada.

The service has recently seen one of the biggest deployments of Android TV in Latin America and the integration of premium content providers, positioning izzi as a super-aggregator.

Broadpeak’s BkS350 Origin Packager, BkS400 Shield Caches and BkM100 Video Delivery Mediator, enable izzi Telecom’s content delivery. With its just-in time packaging feature and a built-in cache mechanism, BkS350 is designed to reduce the need of encoding and storage resources for izzi Telecom and provide a high throughput capacity.

Broadpeak CEO Jacques Le Mancq said: “We are very pleased that the easy integration and great collaboration with Mirada allows izzi Telecom, a major Mexican operator, to bring a compelling experience to their subscribers.”

Mirada CEO José-Luis Vázquez said: “We are proud of the results of this partnership, as we add another successful collaboration to our vast track record of working with leading technology partners to offer the most advanced integrated solutions to our customers. We strongly believe that bringing together Broadpeak’s superior technology with Mirada’s award-winning Iris solution will elevate the viewing experience of its subscribers and further strengthen izzi’s position in Mexico.”