Ad tech specialist Equativ makes key hires

Advertising monetisation platform provider Equativ has named James Grant as SVP and head of agency and enterprise connected TV Partnerships, and Emir Teffaha as SVP and head of demand, EMEA.

Based in London, both will report to Teiffyon Parry, EVP, sales excellence.

James Grant

Grant will lead the development of Equativ’s platform offering, as well as be responsible for growing the demand-side customer base in Europe and North America. Prior to joining Equativ, he served as SVP, Strategy & Partnerships for Wurl.

Grant said: “I’m looking forward to bringing the company’s leading programmatic solutions to market, developing our strategic offerings, and supporting local market sales teams. Drawing on my industry knowledge and Equativ’s product solutions, I aim to drive deeper partnerships with key advertising groups, focusing on the digital video and TV space.”

Emir Teffaha

Teffaha, who previously held the roles of chief commercial officer at Azerion UK and managing director, Northern Europe at Sublime, will drive demand-side sales and revenue growth in the EMEA region. He will be directly responsible for defining and executing the strategy to target revenue growth from major regional agency leadership and regional buying groups, in addition to overseeing and amplifying the execution of the demand sales teams at the local level in the UK & Nordics, DACH region, Italy, and Spain, as well as central and eastern Europe.

Teffaha said: “Equativ is such an innovative company, and I can’t wait to play my part in helping our advertiser and agency customers achieve greater efficiency and transparency. I’m eager to jump right in and continue the work of this team to strengthen the client relationships we have on this side of the business.”

Parry said: “We’re excited to welcome such strong and versatile senior professionals to our dynamic team. With their extensive industry knowledge and impressive experience, we’re confident both James and Emir will be instrumental in strengthening our presence in strategic markets and target sectors, while driving the continued success of our demand offering – particularly in relation to our CTV services.”