Equativ


Ad-tech outfit Equativ invests in Nowtilus to target CTV market

French ad-tech outfit Equativ has taken a significant equity stake in German targeted ad specialist Nowtilus to strengthen its position in the burgeoning connected TV market. Equativ, formerly known as Smart, said the investment would help accelerate its growth in the CTV sector. The group said that its acquisition of another ad-tech outfit, DynAdmic, in […]