BT is hopeful of striking a deal for its Sport brand of channels, despite one potential suitor ruling out an acquisition.
The telco had previously stated its intentions to explore the options surrounding BT Sport at a time when it is rapidly scaling up investment in its fibre network.
But while BT is open to a sale, ITV will not be making moves to purchase the sports broadcaster.
While initially touted as a potential suitor for BT Sport, ITV CEO Carolyn McCall has shut down speculation. Speaking on a media call, the CEO said: “We’ve been very focused on our balance sheet, we’re really very robust. We still see uncertainty ahead [amid the pandemic], it’s not the kind of acquisition we would do.”
Another party said to be interested in a deal for BT Sport is News UK, with reports emerging in June that the Rupert Murdoch-owned media company could make a play though an official bid is yet to manifest.
Following McCall’s comments, BT CEO Phillip Jansen told reporters that it is “open-minded” on a sale and is exploring ways to take BT Sport “to the next stage of its growth”.
Jansen added that it hopes to announce a deal by the next quarter.
📢 Announcing the DTVE Autumn Symposium 2021 - Register now! digitaltveurope.com/intelligence/d… https://t.co/W6xQnNL2X8
18 September 2021 @ 14:20:00 UTC
DTVE: the week in view – Cabinet reshuffle comes at tumultuous time for UK pubcasters digitaltveurope.com/comment/cabine… https://t.co/BmaG6ymglH
18 September 2021 @ 12:00:01 UTC
ICYMI: URC launches global rugby streamer digitaltveurope.com/2021/09/16/urc… https://t.co/mvWGQXsHpi
17 September 2021 @ 19:30:00 UTC