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MAX Sports renews LaLiga rights deal

Bulgarian broadcaster MAX Sports has extended its rights deal with LaLiga for five years.

The broadcaster will exclusively show the top flight Spanish football league in Bulgaria until 2025/26, having first signed on with LaLiga in 2018. MAX Sport will broadcast up to 10 matches from each of the 38 rounds of fixtures.

LaLiga complements a rich sports rights portfolio for MAX Sports, which includes the UEFA Champions League, Serie A, the basketball Euroleague and NHL.

Simeon Donev, Senior Director Marketing, A1 Bulgaria, said: “LaLiga is amongst the best football leagues in Europe and for a long time an important part of MAX Sport’s rich content. The acquisition of the exclusive rights for the next five seasons of LaLiga is an important step of the MAX Sport development. This is also a way to guarantee to our subscribers that they will receive even better and diverse sport content that will include the best football and sport events, and many owned sport shows. The channels will satisfy every fan’s taste no matter whether it will be football, basketball, volleyball, motor and combat sports or hockey.”