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Disney+ looks to AWS for global expansion

Disney has revealed that it is leveraging Amazon Web Services (AWS) for the ongoing global expansion of streaming service Disney+.

The streamer, which recently surpassed 100 million global subscribers less than 18 months after its initial launch, is utilising AWS as its preferred public cloud infrastructure provider as it continues to grow. Leveraging this tech has allowed the service to launch in 59 countries across North America, Europe, Asia Pacific, and Latin America.

Disney has also announced that it  is expanding its use of AWS’s services to include more than 50 technologies, such as machine learning, database, storage, content delivery, serverless, and analytics. One example cited by the company is its use of AWS’s key-value database Amazon DynamoDB, which allows it to ingest content, metadata, and billions of customer actions each day.

Joe Inzerillo, executive vice president & CTO, direct-to-consumer, The Walt Disney Company, said: “Disney+ has completely reinvented what’s possible in content delivery by challenging convention and using cloud technology to build a streaming product from scratch that had never been launched and marketed before on such a global scale. AWS has been our preferred cloud provider for years, and its proven global infrastructure and expansive suite of services has contributed meaningfully to the incredible success of Disney+.”

Carla Stratfold, vice president of AWS global and strategic accounts at Amazon Web Services, Inc, said: “Disney+ brings beloved characters and timeless stories to a global audience through world-class direct-to-consumer video services. Only AWS’s proven global infrastructure and unparalleled set of capabilities deliver the reliability, scalability, and breadth of functionality to power one of the world’s most exciting streaming services and its expansion around the world. We look forward to continuing to provide comprehensive cloud capabilities and expertise to The Walt Disney Company to help them reinvent streaming entertainment for Disney fans globally.”