Revenues in the OTT market are set to almost double by 2026.
According to Digital TV Research, global revenues from OTT TV episodes and movies will reach US$210 billion in 2026; up from US$106 billion in 2020. The report notes that US$23 billion will be added in 2021 alone.
The top five countries – the US, China, the UK, Japan and Germany – will command two-thirds of revenues, showing just how much these countries have shifted to OTT consumption. This however is down from 71% in 2020, with emerging markets like Southeast Asia and MENA continuing to cut the cord.
China will add US$8.4 billion to reach US$24 billion. Japan will add US$4.5 billion to double to US$9.2 billion. India will increase by US$4.7 billion to more than triple to US$6.7 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “The US will remain the dominant territory by some distance. Its share of global revenues will still be 42% by 2026. This market is far from mature. US revenues will climb by US$42 billion between 2020 and 2026 to reach US$88 billion.”
The report also notes that SVOD revenues in particular will see a significant increase of US$59 billion between 2020-26 to reach US$126 billion, though this segment’s market share will dip by 2% to 60%. AVOD revenues will continue to rise from US$39 billion in 2020 to US$66 billion in 2026, growing from 26% in 2020 to 32% of the total OTT market by 2026.
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