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H&C teams up with Alchimie for US launch

Horse & Country (H&C), the international equestrian sports network, is launching its premium channel on TV Player in the US through a partnership with channel aggregator Alchimie.

Fans of equestrian sports will be able to access a line up of equestrian sports as well as training and educational shows, entertainment, and documentary series.

TV Player US, an internet-based TV subscription service streaming live and on-demand themed TV channels to multiple devices, delivers more than 30 themed channels across a wide range of interests and topics, spanning Drama, Reality, Sports, Kids and Lifestyle genres.

Over the coming weeks, viewers of H&C can watch live coverage of the Dutch Masters 2021 from s’ Hertogenbosch, part of the Rolex Grand Slam of Showjumping series, as well as masterclasses with American show jumper Georgina Bloomberg and Brazilian dressage trainer Claudio Oliveria.

TV Player represents the first linear channel launch for H&C on a third-party platform in North America. The company’s subscription service, H&C+, is available on web and mobile apps and leading streaming devices including Roku, Apple TV, Android TV and Amazon Fire.

“We are thrilled to be able to bring equestrian fans in the US access to H&C’s premium channel, offering a rich mix of equestrian sport, training and related programming. The inclusion of the channel speaks to our objective to offer something for everyone on TVPlayer US whatever their interests or budget.” Said Frederic Rossignol, Chief Content & Licensing Officer, Alchimie

Heather Killen, CEO H&C, said, “Equestrian sport is hugely popular in the US, and we are proud to showcase US talent and events on Horse & Country. We are delighted to be joining the TV Player platform which will make the channel accessible to audiences across the US.’’