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BritBox joins Amazon Prime Video Channels

BritBox, the streaming joint-venture of BBC Studios and ITV, has announced that it will join Prime Video Channels.

The service will be available as an add-on subscription in Spring 2021 in the UK, significantly increasing its availability to approximately 90% of video-on-demand homes in the country. This will also mark the first time that BritBox will be available to Sky Q customers, with Prime Video having joined the pay TV platform in December 2020.

The SVOD joins Prime Video Channels’ line-up of over 70 channels in the UK including StarzPlay, ITV Hub+, Discovery, Hayu, MUBI, BFI Player, MGM, Hopster and Shudder.

Will Harrison, BritBox UK’s Managing Director, said: “We are excited to bring the very best British entertainment to an even wider audience through Amazon Prime Video Channels, especially as we launch even more original content in the spring, summer and beyond.”

Julian Monaghan, Director of Amazon Prime Video Channels Europe, said: “It’s great that we’re going to be offering UK Prime members access to the biggest British box sets with the addition of BritBox on Prime Video Channels. BritBox is a great addition to our selection of entertainment on Prime Video Channels, giving customers even more choice to find the TV series they love.”