The operator claims that Cellcom TV was Israel’s first OTT service when it launched in 2014, and has over 250,000 subscribers across the country – also making it the country’s largest streamer.
In addition to Cellcom TV’s curated content offering of VOD, linear channels and catch-up content, Cellcom TV also provides users with access to Amazon Prime Video, Netflix and Spotify on multiple devices, including Android TV set-top-boxes.
Now six years after launching, the service will fully shift to the cloud to be hosted on Amazon Web Services (AWS). The operator has partnered with Kaltura to manage this migration, which the vendor said will also provide the benefit of Kaltura’s Targeted TV solution to optimise user engagement
Nuno Sanches, Kaltura General Manager, Media and Telecom, said: “We are thrilled to join forces with Cellcom Israel, a leader in the market, and pioneer in the Telco TV space. Cellcom Israel was an early adopter of IPTV technologies, and launched an impressive and successful service. We are excited to be Cellcom’s partner of choice for the Cloud TV transformation of Cellcom TV.
“The company will enjoy a slew of benefits, including fast updates, cloud performance and scalability, while maintaining the highest broadcast level experience. The Kaltura TV Platform also enables Cellcom Israel to improve its user experience with new features, try out new business models and discover new revenue streams while at the same time reducing costs.”
Atara Litvak Shacham, Vice President of Innovation and Excellence at Cellcom Israel, said: “Cellcom TV has had great success since its inception, and we are looking forward to taking the service to the next level with the help of our new partner, Kaltura.
“We are proud to be able to provide an innovative OTT TV service in Israel, and we are confident that Kaltura’s TV Platform will enable us to maintain our leadership and introduce ongoing innovation and service enhancements to our users.”
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15 April 2021 @ 16:12:03 UTC
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