More reports have emerged indicating just how big a hit Hamilton has been for Disney+.
According to 7Park Data, the stage recording of the Broadway phenomenon was the most-viewed single title across any streaming platform between July 1-5. The musical was watched by 80% of all Disney+ subscribers, and accounted for 87% of all streaming time on the platform across the period.
These stats vindicate Disney’s decision to shift the title from its initially scheduled 2021 cinematic release and make it a streaming exclusive.
A similar report from Apptopia found that the Disney+ app was downloaded 513,323 times globally over the July 4th weekend, with 266,084 in the US alone. Hamilton was released on Disney+ on July 3, ahead of the Independence Day weekend.
Disney CEO Bob Chapek confirmed that the musical was a hit in an all-hands call last week. He said that “there were a lot of” new subscribers to the service over the weekend, and that the “particular audience was very important for Disney+ because it represented a tangent of an audience that we don’t necessarily get that often on Disney+.”
In spite of this recent spike in interest in Disney+, the streamer has not been immune from the decline in viewing time which has come after the ‘pandemic peak’ reached during the ongoing health crisis.
7Park said that average monthly household minutes across all platforms was at 640 for June, down 4% from May and 12% from April.
Netflix has continued to be the most-viewed streamer, accounting for 70% of total streaming minutes. Meanwhile, Apple TV+ jumped by 51% in June thanks to the success of Defending Jacob, the Chris Evans-starring legal drama which is arguably the first breakout hit from the iPhone maker’s SVOD.
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