In response to the Covid-19 pandemic, Eleven Sports and Mediapro will be looking to pull together their expertise and capabilities across the world to boost business.
To begin, Mediapro is working with Eleven Sports Belgium on the launch of the latter’s new Pro League channels, with the production of the 1A, 1B, Women Super League and the E-Pro League competitions and the sale of the Pro League across the world. Mediapro will operate from Belgium for this project and will hire local staff, as it has done in other territories where it operates.
Luis Vicente, CEO, Eleven Sports Group, said: “This cooperation with Mediapro that we are starting today is part of our international strategy to strengthen, accelerate and further develop our business on a global scale. In a difficult time for the industry, building new partnerships will help us find stronger and innovative solutions to enhance and scale our offering and deliver for fans. We are delighted to amplify our own capabilities with a global player like Mediapro and look forward to working together.”
Jaume Roures, CEO, Mediapro, said: “We have known Eleven Sports for many years. We regularly work with them in other countries and we know that combining the knowledge and expertise of professionals from both groups can lead us to very interesting projects. Like this one, that we started with Belgian Pro League. We will highlight all our experience to give Belgian fans the best possible experience of the new football channel.”
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