Comcast-owned sister companies NBCUniversal and Sky have teamed up to launch a new global business offering. Advertising and partnership opportunities across both companies, from Sky’s global IP to international news, will now be available for purchase through NBCUniversal’s One Platform.
The pair said that the move would enable marketers to tap into the combined scale and content that Comcast-NBCUniversal-Sky can provide with one way to optimise, plan, deliver and measure their investment.
The leaders of the new global division will be announced in the coming weeks and will report into NBCUniversal chairman Linda Yaccarino. They will also work closely with Sky chief business officer Patrick Béhar.
The collaboration will see NBCUniversal’s One Platform extend its reach to enable global brands and international marketers to connect with audiences across the group’s portfolio of premium content in the US and access Sky across all screens.
The pair said that together, NBCUniversal and Sky reach an audience that spans more than half a billion viewers every month in more than 160 countries, giving marketers global scale.
AdSmart enables marketers to target while joint measurement is provided through CFlight.
Advertisers can tap into NBCUniversal and Sky’s creative teams and production resources, including the Catalyst agency, while a new global intelligence lab will use both companies’ relationship with audiences to provide marketers with access to new insights and cultural trends.
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