Day was previously the president of Viacom Digital Studios (VDS), and replaces Melody Tan who has held the VCNI title since 2017. Tan will be leaving the company. She joined the company in 2017 from AwesomenessTV – itself acquired by Viacom in 2018 – and was replaced at Viacom Digital Studios by Stefanie Schwartz, who becomes EVP and general manager.
The company said that during her time at VDS, the studio “created and distributed thousands of hours of premium digital content across Viacom’s global entertainment brands” such as MTV, Nickelodeon and Comedy Central. This resulted in 2019 seeing nearly 30 billion video views and 49 billion minutes watched, up 32% and 75% year-over-year respectively. Day has also held roles at Discovery Communications, Awesomeness TV and AOL.
In this new role, Day will have direct responsibility for VCNI’s business, which includes Viacom Digital Studios International (VDSi) and be tasked with overseeing strategic service functions including finance and business Intelligence, business and legal affairs and strategy and operations.
Day will report to VCNI president and CEO David Lynn, who said: “Kelly has an outstanding track record in building digital businesses and her expertise will be crucial in driving forward our transition to becoming a more digitally led operation. Kelly is expert at reaching young audiences, expanding into new business models and partnering with key stakeholders to drive results.
“I’m confident that with the addition of Kelly to our newly streamlined leadership team, ViacomCBS Networks International will continue to deliver growth by licensing our brands, content and IP in the highest value and fastest growing international markets as we accelerate our streaming strategy.”
Day said: “I’ve long admired the VCNI team for their pioneering, entrepreneurial approach to delivering international growth for ViacomCBS, and I look forward to working closely with everyone to scale and transform our brands across the entire ecosystem.”
Of the outgoing Tan, Lynn said: “I am extremely grateful to Melody for her many contributions to our ongoing success. She has been a key architect of our transformation and a fierce advocate for our brands, our content, and our people throughout her 16-year tenure at ViacomCBS.”
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