Discovery hires Hulu’s Holme for DTC strategy

Discovery has hired Lisa Holme to lead its direct-to-consumer strategy.

Holme joins from Hulu, where she has been since 2010. Most recently she was the Disney-owned streamer’s head of content acquisition, and previously held roles at Illumination Entertainment and McKinsey & Company.

At Discovery, Holme will have the official title of group senior vice president, content and commercial strategy, direct-to-consumer, a role created for the exec.

In this position, Holmes will set the content strategy of Discovery’s US DTC products and manage commercial strategy with a focus on distribution.

Based in Discovery’s LA office, Holme reports to global DTC CEO Peter Faricy, who said: “Lisa brings an impressive track record of success in content to Discovery and will be a key leader as we scale our direct-to-consumer businesses. Lisa’s leadership of our DTC content strategy and commercial partnerships will further bolster Discovery’s position as the leader in unscripted entertainment across all platforms.”

Holme said: “Discovery has excelled at delivering unique and entertaining content to a global fan base of customers. I’m thrilled to join the team at this exciting moment as the company expands its direct-to-consumer presence, building on its success with additional high-quality programming that will reach consumers in a range of compelling, new ways.”