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Comcast’s Freewheel poaches Canal+’s Dremeaux for international role

FreeWheel, the advertising software business owned by Comcast, has hired Virginie Dremeaux as executive director, product and sales marketing international.

In this role, Dremeaux will focus on the acceleration of FreeWheel’s addressable TV solutions and their international launches.

The exec joins from Canal+ where she spent 11 years, most recently as digital marketing director in the advertising department. In total, Dremeaux has more than 20 years of experience in TV and digital advertising.

Dremeaux will be based in Paris and report to Maria Weaver, CMO of Comcast Advertising.

Dremeaux spent 11 years working at Canal+ Group where she held the position of Digital Marketing Director in the advertising department. More than 20 years’ experience in TV and digital advertising has enabled her to develop strong capabilities to optimise the monetisation of TV inventory across all digital media.

Dremeaux said: “I am delighted to join an international company that has supported the advancement of the TV advertising industry, and in particular the development of addressable TV, in both European and US markets. Faced with the challenge of the paradigm shift that is taking place, I will use my expertise to drive advertising innovation projects for both content publishers and buyers.”

Weaver said: “Virginie’s extensive background in television and digital makes her the ideal person to help respond to current industry challenges, particularly surrounding addressable advertising. Her in-depth knowledge of the issues media and advertising agencies face will enable FreeWheel to implement targeted strategies to address their needs.”