FreeWheel
European CTV ad views grow by a quarter
Digital advertising views – and views on connected TV in particular – saw strong growth…
Wurl launches generative AI-enabled BrandDiscovery
FAST and connected TV technology specialist Wurl has launched BrandDiscovery, which it describes as a…
FreeWheel: number of ads per break and duration of breaks falling in Europe
The number of ads included in television ad breaks in Europe across platforms has fallen…
Yahoo Advertising partners with FreeWheel & Magnite to boost CTV capabilities
Yahoo Advertising has entered into a strategic agreement with Comcast-owned ad tech outfit FreeWheel and…
NBCUniversal expands One Platform for advertisers
NBCUniversal has expanded its One Platform advertising technology and content offering, which it says will…
FreeWheel and Comcscore team up for CTV advertising
Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting…
Trio of exec appointments for FreeWheel
Comcast-owned adtech company FreeWheel has announced a trio of senior appointments, including Katy Loria as…
FreeWheel to offer linear addressable solution with AMC Networks
Comcast-owned adtech company FreeWheel has announced a partnership with AMC Networks to offer a self-service…
Comcast Advertising rolls out AudienceXpress multi screen media solution
Comcast’s adtech business has announced the relaunch of its multi screen media solution, along with…
FreeWheel ups Mark McKee to general manager
Comcast-owned adtech business FreeWheel has announced the immediate appointment of Mark McKee as general manager. …