Trio of exec appointments for FreeWheel

Comcast-owned adtech company FreeWheel has announced a trio of senior appointments, including Katy Loria as US chief revenue officer, Michael Lawlor as chief operations and service officer, and Chris Rouser as head of human resources. The trio will be based in New York and serve as key members of FreeWheel’s executive leadership team. Loria joins […]

FreeWheel to offer linear addressable solution with AMC Networks

Comcast-owned adtech company FreeWheel has announced a partnership with AMC Networks to offer a self-service linear addressable solution. Freewheel said that the offering “will allow programmers to unlock previously hard-to-access inventory for monetisation purposes as well as provide ease of management for multi-screen campaigns.” The solution promises to solve the problems facing programmers, including access […]

Comcast Advertising rolls out AudienceXpress multi screen media solution

Comcast’s adtech business has announced the relaunch of its multi screen media solution, along with the rebrand of its Freewheel division. The platform, which is being launched under the branding of AudienceXpress, promises to automate the way advertisers reach audiences across screens and offers several differentiating features.  These features include the ability to measure and […]

FreeWheel ups Mark McKee to general manager

Comcast-owned adtech business FreeWheel has announced the immediate appointment of Mark McKee as general manager.  McKee succeeds Dave Clark, who recently announced his departure after leading FreeWheel since 2017. The exec will be charged with overseeing all aspects of FreeWheel’s business, including sales, product, engineering, operations and support services across the US and all international […]

Streaming overtakes TV Everywhere in US

Streaming services have overtaken TV Everywhere in the US. TV Everywhere (TVE) – the model where access to streaming video content from a TV channel requires users to authenticate themselves as current subscribers to the channel via their pay TV provider – has seen its prominence drop as cord-cutting continues to accelerate in the country. […]

Ma promoted to CTO at FreeWheel

Comcast-owned ad-tech company FreeWheel has announced the appointment of Yuling Ma as its chief technology officer. The exec will be responsible for leading development and operation of FreeWheel’s tech platform along with its network operations and global engineering team. Ma has been promoted from her previous role of senior vice president of engineering and general […]

FreeWheel acquires Beeswax

Comcast-owned FreeWheel has announced that it will acquire SaaS advertising company Beeswax. The company said that the acquisition will expand its current programmatic marketplace capabilities across all forms of TV and video advertising including CTV and VOD on set-top boxes. Beeswax offers programmatic advertising capabilities through its bidding stack which it calls Bidder-as-a-Service (Baas). It […]

Comcast’s Freewheel poaches Canal+’s Dremeaux for international role

FreeWheel, the advertising software business owned by Comcast, has hired Virginie Dremeaux as executive director, product and sales marketing international. In this role, Dremeaux will focus on the acceleration of FreeWheel’s addressable TV solutions and their international launches. The exec joins from Canal+ where she spent 11 years, most recently as digital marketing director in […]

Connected TV and set-top video ad views rise as desktop declines

Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser investment in connected TV and mobile platforms, according to a report by ad technology outfit FreeWheel, which also found that targeting was on the up. According to Comcast-owned FreeWheel’s Video Marketplace Report, combined connected TV and set-top viewing accounted for […]

FreeWheel appoints CPO

Comcast-owned ad tech company FreeWheel has announced the hire of Jon Whitticom as its chief product officer.  In the role, Whitticom will define and oversee the company’s product vision, strategy, design and development along with leading FreeWheel’s global product team.  The CPO joins from WPP’s GroupM, where he served as EVP of products for media […]

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