FreeWheel


Streaming overtakes TV Everywhere in US

Streaming services have overtaken TV Everywhere in the US. TV Everywhere (TVE) – the model where access to streaming video content from a TV channel requires users to authenticate themselves as current subscribers to the channel via their pay TV provider – has seen its prominence drop as cord-cutting continues to accelerate in the country. […]

Ma promoted to CTO at FreeWheel

Comcast-owned ad-tech company FreeWheel has announced the appointment of Yuling Ma as its chief technology officer. The exec will be responsible for leading development and operation of FreeWheel’s tech platform along with its network operations and global engineering team. Ma has been promoted from her previous role of senior vice president of engineering and general […]

FreeWheel acquires Beeswax

Comcast-owned FreeWheel has announced that it will acquire SaaS advertising company Beeswax. The company said that the acquisition will expand its current programmatic marketplace capabilities across all forms of TV and video advertising including CTV and VOD on set-top boxes. Beeswax offers programmatic advertising capabilities through its bidding stack which it calls Bidder-as-a-Service (Baas). It […]

Comcast’s Freewheel poaches Canal+’s Dremeaux for international role

FreeWheel, the advertising software business owned by Comcast, has hired Virginie Dremeaux as executive director, product and sales marketing international. In this role, Dremeaux will focus on the acceleration of FreeWheel’s addressable TV solutions and their international launches. The exec joins from Canal+ where she spent 11 years, most recently as digital marketing director in […]

Connected TV and set-top video ad views rise as desktop declines

Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser investment in connected TV and mobile platforms, according to a report by ad technology outfit FreeWheel, which also found that targeting was on the up. According to Comcast-owned FreeWheel’s Video Marketplace Report, combined connected TV and set-top viewing accounted for […]

FreeWheel appoints CPO

Comcast-owned ad tech company FreeWheel has announced the hire of Jon Whitticom as its chief product officer.  In the role, Whitticom will define and oversee the company’s product vision, strategy, design and development along with leading FreeWheel’s global product team.  The CPO joins from WPP’s GroupM, where he served as EVP of products for media […]

Discovery partners with Freewheel for ad management on cable networks

Discovery has announced a multi-year partnership with Comcast’s ad tech business FreeWheel. The deal will see FreeWheel provide its unified decisioning platform to enable ad management for Discovery’s cable networks.  A statement from the companies said that the two are working together on addressable advertising for Discovery’s Discovery GO streaming platform, and that they are […]

STV in deal with FreeWheel for advertising on STV Player

Scottish commercial broadcaster STV has announced a number of initiatives designed to accelerate its digital growth. The broadcaster has struck a new partnership with US advanced advertising company Freewheel which will enable STV’s premium digital advertising inventory to be monetised on the Sky platform. STV Player will launch on Sky in Q4. STV said that it will […]

FreeWheel to launch programmatic OTT offering for local TV buyers

Comcast-owned FreeWheel has announced the launch of new OTT buying capabilities for agencies and advertisers. FreeWheel Advertisers’ network of 1,200-plus agencies using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations. The company says that the offering is particularly important for mid-sized and independent media buying […]

NBCU connects linear and digital ads with FreeWheel

NBCUniversal has begun connected its linear and digital video ad delivery systems using FreeWheel’s dynamic ad decisioning technology. The move marks the first stage of a “technology unification initiative” between the two Comcast-owned companies. NBCU said it lays a foundation that will enable it to more effectively sell and execute inventory across all screens in […]

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