Mediaset taps FreeWheel and Comcast Technology Solutions for streaming app

Mediaset has tapped FreeWheel and Comcast Technology Solutions to provide the technology platform for its new live and on-demand streaming service Mediaset Play. Comcast-owned FreeWheel said that the pair’s technology would help unify Mediaset’s video distribution and advertising stack and is part of the broadcaster’s overarching advertising-supported VOD strategy. Mediaset Play’s coverage of this year’s […]

Online advertising views in Europe outpacing US growth

Online advertising views in Europe increased 37% in the first three months of the year compared to the same period in 2017 – more than the 34% growth recorded in the US – while the number of video views rose by 10%, according to Comcast-owned advertising technology outfit FreeWheel’s Q1 2018 Video Monetisation Report. According […]

Premium video advertising growing in Europe

The migration of IP-delivered content to the TV screen and the growing popularity of live-streaming is driving strong growth in premium video advertising in Europe, according to a report by Comcast-owned advertising technology outfit Freewheel. According to Freewheel’s Q4 Video Monetisation report, set-top video-on-demand consumption and OTT TV delivery had a combined share of 37% […]

Videoamp appoints former FreeWheel exec as CFO

RTL Group and Mediaocean-backed Videoamp has appointed former FreeWheel COO and CFO, as its first chief financial officer. Schmitt will lead financial and accounting functions across the company, as well as providing overall operational direction alongside VideoAmp’s co-founder and CEO, Ross McCray. Last month Videoamp raised US$21.4 million in a Series B funding round led […]

Premium video body launches in Europe

A premium video advocacy body is launching in Europe with the backing of numerous major broadcasters. The FreeWheel Council for Premium Video Europe (FWCE) formed this month following the creation of a US parent in 2015, led by advertising technology provider FreeWheel. At launch, the FWCE will have 13 members, namely Canal+ Régie, Channel 4, […]

Online video ad viewing grows as short-form boosts consumption

Viewing on online video adverts grew 28% year-on-year in the third quarter of this year, while video views grew 37%, mostly driven by a relatively higher consumption of short-form content, according to video ad specialist FreeWheel’s Q3 Video Monetization Report. The growth of short-form content was only eclipsed by the major increase in live viewing, […]

Canal+ taps FreeWheel for advertising management

Vivendi-owned French pay TV operator Canal+ has tapped video advertising specialist FreeWheel to optimise and manage its advertising inventory across all screens. The partnership will see Canal+’s sales house, Canal+ Régie, integrate FreeWheel’s technology to unify and manage its inventory. Canal+ Régie will useFreeWheel’s Monetisation Rights Management solution and SSP platform, which was created following […]

Live content ad views driving growth, says FreeWheel

Long-form on-demand streaming video ad views in the US and Europe increased by 56% in the fourth quarter of last year, while live content video ad views were up 129%, according to a report by FreeWheel. Short-form video ad views grew at a more modest 11%. Live viewing is much stronger in the US than […]

FreeWheel launches preferred partners initiative

Video advertising management specialist FreeWheel has launched a preferred partners initiative for supply-side platforms, with and SpotX becoming the first players to sign up. FreeWheel will offer customers who want to work with an supply-side platform the ability to do so via integrations with participating platforms that go beyond what is currently available as […]

US content providers create premium video advocacy body

An advocacy body for the premium video industry has launched, bringing together the likes of Discovery Communications, Fox, NBCUniversal, ABC, Turner Broadcasting System and A+E Networks. NBCU parent Comcast, Univision Communications and Disney-ABC Television Group-backed sportscaster ESPN are also attached to the group, The FreeWheel Council for Premium Video (FWC), which video solutions form FreeWheel […]