FreeWheel


FreeWheel appoints CPO

Comcast-owned ad tech company FreeWheel has announced the hire of Jon Whitticom as its chief product officer.  In the role, Whitticom will define and oversee the company’s product vision, strategy, design and development along with leading FreeWheel’s global product team.  The CPO joins from WPP’s GroupM, where he served as EVP of products for media […]

Discovery partners with Freewheel for ad management on cable networks

Discovery has announced a multi-year partnership with Comcast’s ad tech business FreeWheel. The deal will see FreeWheel provide its unified decisioning platform to enable ad management for Discovery’s cable networks.  A statement from the companies said that the two are working together on addressable advertising for Discovery’s Discovery GO streaming platform, and that they are […]

STV in deal with FreeWheel for advertising on STV Player

Scottish commercial broadcaster STV has announced a number of initiatives designed to accelerate its digital growth. The broadcaster has struck a new partnership with US advanced advertising company Freewheel which will enable STV’s premium digital advertising inventory to be monetised on the Sky platform. STV Player will launch on Sky in Q4. STV said that it will […]

FreeWheel to launch programmatic OTT offering for local TV buyers

Comcast-owned FreeWheel has announced the launch of new OTT buying capabilities for agencies and advertisers. FreeWheel Advertisers’ network of 1,200-plus agencies using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations. The company says that the offering is particularly important for mid-sized and independent media buying […]

NBCU connects linear and digital ads with FreeWheel

NBCUniversal has begun connected its linear and digital video ad delivery systems using FreeWheel’s dynamic ad decisioning technology. The move marks the first stage of a “technology unification initiative” between the two Comcast-owned companies. NBCU said it lays a foundation that will enable it to more effectively sell and execute inventory across all screens in […]

Mediaset taps FreeWheel and Comcast Technology Solutions for streaming app

Mediaset has tapped FreeWheel and Comcast Technology Solutions to provide the technology platform for its new live and on-demand streaming service Mediaset Play. Comcast-owned FreeWheel said that the pair’s technology would help unify Mediaset’s video distribution and advertising stack and is part of the broadcaster’s overarching advertising-supported VOD strategy. Mediaset Play’s coverage of this year’s […]

Online advertising views in Europe outpacing US growth

Online advertising views in Europe increased 37% in the first three months of the year compared to the same period in 2017 – more than the 34% growth recorded in the US – while the number of video views rose by 10%, according to Comcast-owned advertising technology outfit FreeWheel’s Q1 2018 Video Monetisation Report. According […]

Premium video advertising growing in Europe

The migration of IP-delivered content to the TV screen and the growing popularity of live-streaming is driving strong growth in premium video advertising in Europe, according to a report by Comcast-owned advertising technology outfit Freewheel. According to Freewheel’s Q4 Video Monetisation report, set-top video-on-demand consumption and OTT TV delivery had a combined share of 37% […]

Videoamp appoints former FreeWheel exec as CFO

RTL Group and Mediaocean-backed Videoamp has appointed former FreeWheel COO and CFO, as its first chief financial officer. Schmitt will lead financial and accounting functions across the company, as well as providing overall operational direction alongside VideoAmp’s co-founder and CEO, Ross McCray. Last month Videoamp raised US$21.4 million in a Series B funding round led […]

Premium video body launches in Europe

A premium video advocacy body is launching in Europe with the backing of numerous major broadcasters. The FreeWheel Council for Premium Video Europe (FWCE) formed this month following the creation of a US parent in 2015, led by advertising technology provider FreeWheel. At launch, the FWCE will have 13 members, namely Canal+ Régie, Channel 4, […]