FreeWheel: number of ads per break and duration of breaks falling in Europe

The number of ads included in television ad breaks in Europe across platforms has fallen from an average of five to three since 2016, according to a report by ad-tech company FreeWheel, with the duration of ad breaks also falling slightly, particularly for mid-form ads. However, mid-roll breaks on smart televisions have the longest duration […]

Yahoo Advertising partners with FreeWheel & Magnite to boost CTV capabilities

Yahoo Advertising has entered into a strategic agreement with Comcast-owned ad tech outfit FreeWheel and tech provider Magnite for its streaming ad server SpringServe, and Publica by IAS. The partnership aims to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage. The move allows connected TV (CTV) publishers to more seamlessly extend their premium inventory […]

NBCUniversal expands One Platform for advertisers

NBCUniversal has expanded its One Platform advertising technology and content offering, which it says will enable marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy for the first time. NBCUniversal has partnered up with Comcast-owned ad tech outfit FreeWheel to tive marketers access to […]

FreeWheel and Comcscore team up for CTV advertising

Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting capabilities available through FreeWheel’s demand-side ad tech platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. According to the pair, the new offering will help marketers more easily identify […]

Trio of exec appointments for FreeWheel

Comcast-owned adtech company FreeWheel has announced a trio of senior appointments, including Katy Loria as US chief revenue officer, Michael Lawlor as chief operations and service officer, and Chris Rouser as head of human resources. The trio will be based in New York and serve as key members of FreeWheel’s executive leadership team. Loria joins […]

FreeWheel to offer linear addressable solution with AMC Networks

Comcast-owned adtech company FreeWheel has announced a partnership with AMC Networks to offer a self-service linear addressable solution. Freewheel said that the offering “will allow programmers to unlock previously hard-to-access inventory for monetisation purposes as well as provide ease of management for multi-screen campaigns.” The solution promises to solve the problems facing programmers, including access […]

Comcast Advertising rolls out AudienceXpress multi screen media solution

Comcast’s adtech business has announced the relaunch of its multi screen media solution, along with the rebrand of its Freewheel division. The platform, which is being launched under the branding of AudienceXpress, promises to automate the way advertisers reach audiences across screens and offers several differentiating features.  These features include the ability to measure and […]

FreeWheel ups Mark McKee to general manager

Comcast-owned adtech business FreeWheel has announced the immediate appointment of Mark McKee as general manager.  McKee succeeds Dave Clark, who recently announced his departure after leading FreeWheel since 2017. The exec will be charged with overseeing all aspects of FreeWheel’s business, including sales, product, engineering, operations and support services across the US and all international […]

Streaming overtakes TV Everywhere in US

Streaming services have overtaken TV Everywhere in the US. TV Everywhere (TVE) – the model where access to streaming video content from a TV channel requires users to authenticate themselves as current subscribers to the channel via their pay TV provider – has seen its prominence drop as cord-cutting continues to accelerate in the country. […]

Ma promoted to CTO at FreeWheel

Comcast-owned ad-tech company FreeWheel has announced the appointment of Yuling Ma as its chief technology officer. The exec will be responsible for leading development and operation of FreeWheel’s tech platform along with its network operations and global engineering team. Ma has been promoted from her previous role of senior vice president of engineering and general […]

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