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Eros Now signs MEA deal with Eurostar 

Indian streamer Eros Now has signed a new deal with retailer Eurostar Group. 

Headquartered in Dubai, Eurostar operates in the MEA region, with an extensive reach into GCC countries. The retailer specialises in smart devices and value-added products across the region, and operates as a pay TV channel distributor in the Middle East.

The deal will see Eurostar’s pay TV customers gain access to the streamer’s content library of over 12,000 movies, music videos and series.

Ali Hussein, CEO of Eros Now said: “We at Eros Now believe in constantly enhancing consumer experience and expand reach by partnering with relevant leading brands globally. The partnership with Eurostar is a testament to our endeavour in offering easy accessibility and unparalleled entertainment to the massive consumer base across GCC countries. We are confident that with a plethora of choices as well as regional languages to choose from, audiences in the GCC will find there is no better place to go.”

Shaan Jethwani, executive director of Eurostar said: “We are happy to partner with India’s leading OTT platform Eros Now to offer their bouquet of content to our audience. The increasing demand for Indian entertainment content in GCC markets is the driving force behind this decision. With Eurostar’s legacy on pay TV distribution, we envisage to deliver its vast entertainment content to a massive consumer base across GCC countries.”

The announcement comes several days after Eros signed a similar deal with Qatar telco Ooredoo.