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Mobile is top device for DAZN as overall streaming hours double

Mobile devices topped the list of ways in which subscribers viewed content from DAZN last year, a year in which the sports streaming service provider saw consumption double to over half a billion hours.

Mobile was the most popular method of consumption among DAZN subscribers during 2019, with 26% opting for smartphones as their device of choice, although TV was more popular overall if set-top boxes and streaming devices are added to access via smart TVs. Some 23% of users listed the set-top box or streaming stick as their device of choice, followed by the 21% who listed smart TV.

Desktop computers and game consoles trailed some way behind, with respective shares of 17% and 13%.

DAZN subscribers consumed 507 million hours of streamed video last year, a 98% jump from the 256 million hours streamed in 2018.

The boxing match between heavyweight champion Anthony Joshua and Andy Ruiz Jr. was the most-streamed event on DAZN during 2019, followed by the June 1 UEFA Champions League match between Tottenham and Liverpool and the May 7 match between Liverpool and Barcelona.

Football was the most popular sport on the platform, accounting for 314.6 million hours of streamed content, followed by baseball with 38.1 million hours. Motorsport accounted for 37.9 million hours and American football accounted for 37.2 million hours.

Boxing was the fifth most popular sport in terms of hours consumed, accounting for 22.6 million hours of streamed content.

Tags: DAZN