Ziggo Sport, which operates Dutch service provider VodafoneZiggo’s sports centric YouTube channel, has hired content distribution specialist ODMedia Group to manage the service.
Expoza, ODMedia Group’s specialised YouTube division, will handle all aspects of management for the online sports channel to further expand the property together with Ziggo Sport.
VodafoneZiggo launched Sport in May 2014. Since launch the service has racked up 235 million views, with 328,000 subscribers tuning in each week to watch football, Formula 1 and NBA basketball among other sports.
The service provides summaries, behind the scenes reports and other content.
“We are thrilled to welcome Ziggo Sports to our expanding sports client roster. We currently manage various football teams on their YouTube strategy, including the entire archive of the Dutch Football First League, the Eredivisie. Ziggo Sport fits very well with our vision of content development and strategy, and we look forward to this very sporty challenge to further develop their fantastic property,” said Sjef Pijnenburg, CEO of ODMedia Group.
“Ziggo Sport is not only growing as a channel, but our social channels are also experiencing spectacular growth. In recent years we have made more and more content available on our YouTube page, among others. In addition, we have two formats that are specially made for YouTube. The Preview, on Thursday for on Formula 1 weekends, from location, hosted by Olav Mol and Jack Plooij and, the online football show Ziggolazo, which looks back and forward on the best European football. Expoza /ODMedia Group’s experience in the field of sport has been decisive in our choice. We are convinced our partnership, will take this successful channel to an even higher level,” said Will Moerer, director Ziggo Sport.
