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Most European content on EU VOD services is imported, with UK as major supplier

Most European content on VOD services in the EU comes from outside the country operating the service, and the UK is the leading exporter, according to a study by European Audiovisual Observatory.

The report found that European films and TV content represents 30% of all content found on TVOD services and 26% of SVOD content in the EU if film and series titles and/or seasons, as opposed to individual episodes, are measured. Counting individual episodes, European content accounts for 27% of all content found in TVOD catalogues and 20% of all episodes found in SVOD catalogues in the EU.

The study found that most European content in VOD catalogues is non-national, although TVOD has a higher share of national film and TV content than SVOD services. 

For TVOD, UK film and TV titles are the most exported titles of EU produced content, getting 32% and 48% of the EU market respectively, followed by French film titles and German TV titles. 

In SVOD, UK film and TV titles account also for the lion’s share of EU exports with over 50% of all titles which were exported. 

Film catalogue data for the report was taken from JustWatch, Ampere, Filmtoro, La Pantalla Digital and EUROVOD while the TV content data was supplied by JustWatch.