Innovid taps marketing veteran Kirschner to lead European charge

Independent TV advertising and analytics platform vendor Innovid has announced the appointment of Wolfgang Kirschner (pictured) to lead its European expansion efforts.

Based out of Munich, Kirschner will specifically head up expansion across Germany, Austria and Switzerland and focus on building the company’s regional teams.

Innovid claims to be the only independent advertising and analytics platform built for television. It charts Channel 4, Hulu, Roku and Samsung amongst its customers, and serves its client base of brands, agencies and publishes from 12 offices across the Americas, Europe and Asia Pacific. 

Kirschner joins having spent more than 15 years in the digital marketing industry and most recently was managing director at customer intelligence platform IgnitionOne. Throughout his career he’s also held positions at various digital marketing companies, including FantasticZero, Adconion Media Group and AdJug.

Zvika Netter, CEO and co-founder of Innovid said: “Innovid has experienced a significant demand in the DACH region as we continue our strategic global expansion. The appointment of Wolfgang, who brings strong regional relationships and local knowledge, will enable us to elevate our support of the global brands in this area.”

Kirschner said: “The DACH region continues to build prominence as a European advertising powerhouse that is home to many global brands. Innovid’s omni-channel advertising and dynamic-creative solutions, particularly across Connected TV (CTV), not only provide regional advertisers more value from their investments, but deliver meaningful experiences to the audience. I look forward to helping drive strategy for brand growth throughout the region.”

The company has also announced the appointment of Jeremy Straight as its senior vice president of business development, based in New York. Straight joins with a decade working in advertising technology with a focus on video.